Author Archives: Alison Page

Why content marketing is important for your business

Why content marketing is important for your business

“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” What is content marketing? Content marketing involves the sharing of content, predominantly online nowadays, from mixed mediums, such… Continue Reading

How to get your employees sharing your good news

How to get your employees sharing your good news

Learn to share – our simple guide to employee advocacy – 24/7 reliance on technology with instant answers and instant buying power has empowered your customers and, buyer empowerment therefore, has created a new age of competitive advantage. Your staff can help you tap into this. Last month, we looked at the benefits of employee advocacy – getting… Continue Reading

Why Google Business Pages Are So Important For Local Businesses

Why Google Business Pages Are So Important For Local Businesses

For businesses with physical locations or localised services who rely on attracting and retaining new local customers, it’s vital to utilise the power of a strong online presence. It may seem like the most important aspects of an online strategy is the setting up of the website, social media profiles and possibly an Adwords campaign,… Continue Reading

The Integrated Communications Plan

The Integrated Communications Plan

An integrated communications plan is more than just utilising a common strapline across your adverts, using a single colour palette or force-fitting messages from one medium to another.  Real integration means communicating a consistent brand identity from one message to another and medium to medium and, more importantly, delivering consistently on that identity. As the number and different… Continue Reading

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