Author Archives: Alison Page

ePrivacy – the Next Step from GDPR

ePrivacy – the Next Step from GDPR

Digital and e-marketers need to look toward the development of new e-privacy regulation… We know what you’re thinking – we’ve only just got ourselves in line for the GDPR regulations that were introduced in May, and now you’re talking about yet more regulation, which will affect anyone who is involved in digital or e-marketing. Next… Continue Reading

Marketing Technology: the future is out there

Marketing Technology: the future is out there

Technology is forever changing, and new developments could alter the face of marketing as we know it, but your values must remain the same… With an ever-changing digital landscape, the opportunities available for marketing are expanding all the time. Virtual Reality One of the big changes in marketing technology in recent times is the introduction… Continue Reading

On a mission

On a mission

What is a mission statement and why every business should have one… A mission statement helps to define the business you are in, what the goals of the business are and what your objectives are…and can provide differentiation and competitive advantage over your rivals Think about why you stay loyal to a brand – it’s… Continue Reading

Walk on the client side

Walk on the client side

Find out what the benefits are of working with a marketing consultancy with client-side experience… Being able to see things from both sides is a great benefit in most lines of work. It’s why journalists make good PR people – having worked on the ‘other side’ they know just what it is that newspaper and… Continue Reading

A New Chapter for Living Magazines

A New Chapter for Living Magazines

Alison Page Marketing takes on Berkhamsted Living and Tring Living Community Magazines… The much-loved and respected Tring Living and Berkhamsted Living magazines are passing into new hands from this summer’s issues.  Alison Page of Alison Page Marketing (APM) has taken over the reins of these quarterly publications from founder Sandra Boothroyd-Todd and editorial director David… Continue Reading

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