Did someone say CRISIS

Did someone say CRISIS

What would you say to customers and clients if you had to close your office or shop because of the Coronavirus crisis, or if it delays deliveries or services? This is not a time for panic, but does highlight the importance of having either a crisis or risk and reputation management plan in place… As… Continue Reading

Making it clear – buyer enablement content

Making it clear – buyer enablement content

It may sound complicated, but buyer enablement content just means ensuring your content gives your customers and prospects the information they need to make the best decision…   One of the marketing watchwords for this year is buyer enablement. What it means, in non-marketing speak, is giving your existing customers, and those you hope will… Continue Reading

Check your relationship status: why relationship marketing is important

Check your relationship status: why relationship marketing is important

The long-term goals of relationship marketing are just as important as the instant gratification of customer acquisition. Find out more… Relationship Marketing – what is it? This is where a business focuses on long-term issues such as customer loyalty and keeping customer engagement going for longer than just that quick sale. The idea is that… Continue Reading

APM’s 10-Year Journey

APM’s 10-Year Journey

We have recently celebrated APM’s 10-year anniversary and it’s been quite a journey, so I decided to take a quick look back at what’s happened over that time! How it all started My background was in the motor industry, with time spent at Volvo Head Office – then in Marlow – and then many years… Continue Reading

Publishing a Magazine – a year in retrospect

Publishing a Magazine – a year in retrospect

You may remember that APM (Alison Page Marketing) purchased the Berkhamsted and Tring Living Magazine titles from Sandra Boothroyd-Todd in March 2018. Sandra founded them in 2001, so they were already very well established and respected by both readers and advertisers alike. Over the past year, you might have noticed a number of changes with… Continue Reading

It’s all about the journey – customer journey management

It’s all about the journey – customer journey management

Marketing has evolved with technology – now, managing and optimising your customers’ experience is a vital part of the business… Times have moved on – and so has the role of marketing within a business. In the past, your marketing might have been carried out by someone skilled in communications, getting the message out there… Continue Reading

Hospice of St Francis and Alison Page Marketing Joint Celebrations

Hospice of St Francis and Alison Page Marketing Joint Celebrations

Left (L-R): Tamsyn Marshall, Rehabilitation Assistant; Fay Richardson, Director of Care; Kate Grigg Head of Events; Alison Page of Alison Page Marketing; Abbie Kent, Events Assistant; and Antonia Dean, Lecturer Practitioner Not only did local businesswoman Alison Page of Alison Page Marketing raise over £1,000 for the 40th anniversary of The Hospice of St Francis… Continue Reading

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