Case Study for Software Client

Case Study for Software Client

Download and read our case study documenting a recent project. Throughout 2015 and the early part of 2016, Alison Page Marketing (APM) worked as part of a consortium on behalf of a window and door software company called 360 Innovations, based in Canada, for services to be delivered in the UK. The project encompassed market research, production and… Continue Reading

Why is Marketing Segmentation Important

Why is Marketing Segmentation Important

This month we look at marketing segmentation, an oft forgotten but highly powerful subject! One of the keys to a successful marketing strategy is segmentation – the ability to target an offer to defined and ‘real’ segments and making that offer unique to your customers.  Segmentation is a powerful concept and has been shown to… Continue Reading

How to Target your Audience

How to Target your Audience

When you’re planning your marketing activities, it’s really important to take a step back once in a while and remind yourself of your target audience and the relevance of your branding. This may seem obvious, but when was the last time you really thought about who your prospective customers or clients are? This is just as important whether… Continue Reading

Thanks are so important

Thanks are so important

If you’ve looked at our Testimonials page you’ll have seen reference to the proverb ‘the proof of the pudding is in the eating’ and below is a lovely testimonial received from one of our clients, Trio Hairdressing Salon, located in Berkhamsted in February 2016. If you work in the service industry, you’ll understand the importance… Continue Reading

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