Category Archives: Small Business Tips

Useful series of tips for small businesses.

Check your relationship status: why relationship marketing is important

Check your relationship status: why relationship marketing is important

The long-term goals of relationship marketing are just as important as the instant gratification of customer acquisition. Find out more… Relationship Marketing – what is it? This is where a business focuses on long-term issues such as customer loyalty and keeping customer engagement going for longer than just that quick sale. The idea is that… Continue Reading

It’s all about the journey – customer journey management

It’s all about the journey – customer journey management

Marketing has evolved with technology – now, managing and optimising your customers’ experience is a vital part of the business… Times have moved on – and so has the role of marketing within a business. In the past, your marketing might have been carried out by someone skilled in communications, getting the message out there… Continue Reading

PR is powerful!

PR is powerful!

Why investing in PR is a great investment in your business… You have a small business – you and your staff are really busy – running the business, contacting clients, keeping up with the books. PR is not on your radar – surely it’s not something a small business needs? But every company, regardless of… Continue Reading

ePrivacy – the Next Step from GDPR

ePrivacy – the Next Step from GDPR

Digital and e-marketers need to look toward the development of new e-privacy regulation… We know what you’re thinking – we’ve only just got ourselves in line for the GDPR regulations that were introduced in May, and now you’re talking about yet more regulation, which will affect anyone who is involved in digital or e-marketing. Next… Continue Reading

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