Category Archives: Small Business Tips

Useful series of tips for small businesses.

It’s all about the journey – customer journey management

It’s all about the journey – customer journey management

Marketing has evolved with technology – now, managing and optimising your customers’ experience is a vital part of the business… Times have moved on – and so has the role of marketing within a business. In the past, your marketing might have been carried out by someone skilled in communications, getting the message out there… Continue Reading

PR is powerful!

PR is powerful!

Why investing in PR is a great investment in your business… You have a small business – you and your staff are really busy – running the business, contacting clients, keeping up with the books. PR is not on your radar – surely it’s not something a small business needs? But every company, regardless of… Continue Reading

ePrivacy – the Next Step from GDPR

ePrivacy – the Next Step from GDPR

Digital and e-marketers need to look toward the development of new e-privacy regulation… We know what you’re thinking – we’ve only just got ourselves in line for the GDPR regulations that were introduced in May, and now you’re talking about yet more regulation, which will affect anyone who is involved in digital or e-marketing. Next… Continue Reading

Marketing Technology: the future is out there

Marketing Technology: the future is out there

Technology is forever changing, and new developments could alter the face of marketing as we know it, but your values must remain the same… With an ever-changing digital landscape, the opportunities available for marketing are expanding all the time. Virtual Reality One of the big changes in marketing technology in recent times is the introduction… Continue Reading

On a mission

On a mission

What is a mission statement and why every business should have one… A mission statement helps to define the business you are in, what the goals of the business are and what your objectives are…and can provide differentiation and competitive advantage over your rivals Think about why you stay loyal to a brand – it’s… Continue Reading