Category Archives: Small Business Tips

Useful series of tips for small businesses.

Using Web Notifications to Deepen Engagement

Using Web Notifications to Deepen Engagement

Web notifications can create deeper relationships with your website visitors. Interested in learning more or adding them to your marketing strategy? Find out more below… Engagement is a keyword in today’s online marketing world – and one way to help to engage and create a deeper connection with visitors to your website is by using… Continue Reading

How to get your employees sharing your good news

How to get your employees sharing your good news

Learn to share – our simple guide to employee advocacy – 24/7 reliance on technology with instant answers and instant buying power has empowered your customers and, buyer empowerment therefore, has created a new age of competitive advantage. Your staff can help you tap into this. Last month, we looked at the benefits of employee advocacy – getting… Continue Reading

The Integrated Communications Plan

The Integrated Communications Plan

An integrated communications plan is more than just utilising a common strapline across your adverts, using a single colour palette or force-fitting messages from one medium to another.  Real integration means communicating a consistent brand identity from one message to another and medium to medium and, more importantly, delivering consistently on that identity. As the number and different… Continue Reading

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