Small Business Tips

What do you know about Influencer Marketing and is it really worth you spending time and energy on? In a recent study (The State of Influencer Marketing 2017) 94% of respondents said that using influencer marketing made for an effective campaign strategy. But is it possible to get an accurate ROI (return on investment) on […]

Learn to share – our simple guide to employee advocacy – 24/7 reliance on technology with instant answers and instant buying power has empowered your customers and, buyer empowerment therefore, has created a new age of competitive advantage. Your staff can help you tap into this. Last month, we looked at the benefits of employee advocacy – getting […]

Employee advocacy and social media sharing starts at home. There’s no need to blow your own trumpet when your employees can do it for you! There are so many ways to promote your brand or business nowadays – but one that you may not have thought about is right on your doorstep. Employee advocacy is when […]

First up, what is the General Data Protection Regulation (otherwise known as GDPR)? It’s new legislation from the EU that is designed to help protect EU citizens and their personal data. Now you may already be thinking – ah, well we won’t be in the EU soon, so it won’t affect me – but think […]

Marketing – whether digital or traditional – is something every company needs to consider at some time. And the start of the year is a great time to resolve to make a start on that strategy to grow more awareness of your organisation and what it does. If you’ve ever considered employing the services of […]

I have been made aware of a special ‘shop local’ feature to run in the Living Magazine Tring and Berkhamsted issues in the Spring – being distributed from 6 March – and, if you are a local business, this is something you might be interested in. Living Magazine is still the number 1 local magazine […]

An integrated communications plan is more than just utilising a common strapline across your adverts, using a single colour palette or force-fitting messages from one medium to another.  Real integration means communicating a consistent brand identity from one message to another and medium to medium and, more importantly, delivering consistently on that identity. As the number and different […]

Right now, many companies are involved in their business planning for the year ahead. What capacity have you allowed for your marketing activities next year? You’ll need to consider both the resource and the financials… What is it for? The marketing budget is usually an estimate of projected costs to market your products or services […]

Download and read our case study documenting a recent project. Throughout 2015 and the early part of 2016, Alison Page Marketing (APM) worked as part of a consortium on behalf of a window and door software company called 360 Innovations, based in Canada, for services to be delivered in the UK. The project encompassed market research, production and […]

This month we look at marketing segmentation, an oft forgotten but highly powerful subject! One of the keys to a successful marketing strategy is segmentation – the ability to target an offer to defined and ‘real’ segments and making that offer unique to your customers.  Segmentation is a powerful concept and has been shown to […]