Marketing your Business over the Christmas Period

Posted on in Small Business Tips, SME Marketing

The winter months can feel long and dark and, dependent on your industry, may not afford many (or any!) seasonal marketing opportunities.  Here’s just a few ways for you to keep in touch with your clients and customers over the Christmas period:

Christmas Cards

Bespoke single design Christmas cards using a classy stock image or a fun photo with a personalised message will demonstrate real goodwill.  For 50 A4 folded cards with envelopes, you can expect to pay from £99.  If you prefer the format of hard copy Christmas cards to digital, then this is a very good price.  Greater quantities will obviously attract greater discounts.

Email Greeting

The design of a Christmas web page template for circulation via email can be used year on year or amended for minimal cost for around £110.  Personalisation and mailing costs will be subject to requirements and examples can be provided upon request. This medium not only gives you opportunity to thank your customers for their business over the preceding year, but also to advise your Christmas opening hours and any upcoming offers or promotions for the New Year.

Desktop Calendars

This can be a very effective reminder of your company’s name and product/service throughout the entire year, but costly for small quantities, as can wall calendars and diaries.  Costs will be subject to requirements.

Local Press

Most local publications will run a supplement or TV guide over the Christmas period, and various advertising opportunities exist for greetings and thank you messages from local businesses.  Costs will be subject to the publication and requirements.

If you are interested in any of the above opportunities or would like me to investigate any other ideas that you might have, then please let me know.