Alison Page

Identifying your USP and working on your brand positioning statement are both important factors in a marketing strategy, especially if you’re a new business, launching new products or services or are reviewing your position in the wake of Covid-19… Have you identified your USP (unique selling proposition)? Ideally, your USP is something that will be […]

The Covid-19 pandemic has had a major effect on all business sectors, but whether your business has suffered or benefited during lockdown, there are some valuable lessons to be learned that will in turn affect your marketing strategy… Learning from lockdown They say there’s always a silver lining, and while it might be hard to […]

Building trust is important for any healthy relationship, and it’s something that should be at the core of your brand and its values. Any relationship counsellor will tell you that without trust, the relationship is bound to fail. As a company, you should view your relationship with your staff and your customers in the same […]

It is one thing businesses, shops, pubs and restaurants re-opening, it’s another thing entirely persuading the mainstream population to visit them. Now is the time for your business to ‘show and tell’ and convince people that it is safe to venture out. So, as the world starts to get back to this new kind of […]

As lockdown eases and retail, business and tourism begins to reopen, we consider what your marketing and business strategy should look like. Our survive and thrive article at the start of lockdown talked about what to do then, this is a new article for right now. Marketing Strategy Post COVID As the UK slowly begins […]

Identifying your target client is hugely important for SMEs and delving deeper and really understanding what they need and what they want can make a huge difference when planning your marketing strategy. We explain why… Knowing your Ideal Client To have an effective marketing strategy, you need to know who your target audience is. Identifying […]

Are you missing out on a simple way to get your business in front of the right people? Conversation Marketing Elvis wanted ‘A Little Less Conversation’, but if you’re in business – and especially in marketing – what you need is MORE conversation! Conversation and engaging with people are both vital if you want your […]

Your business may have been hit hard already by the Coronavirus crisis, but spending time investing in your business now will mean you are ready when things begin to get back to normal. A positive mental attitude is as important in business as it is in life… Plan now for the new normal Many businesses […]

What would you say to customers and clients if you had to close your office or shop because of the Coronavirus crisis, or if it delays deliveries or services? This is not a time for panic, but does highlight the importance of having either a crisis or risk and reputation management plan in place… Revisit […]

Make this the year that your business really makes the most of any marketing opportunities. Whatever your budget, follow these simple steps to optimise your marketing strategies… Simple steps to ensure marketing ROI Regardless of what you spend on budgeting, and whether you have a team responsible for this part of your business, or the […]