Alison Page

APM UK Data Act

Data Regulation Gets an Update – What the New UK Data Act Means for Your Business

July 8, 2025 by Alison Page 0 Comments

The UK’s data protection landscape has taken a significant step forward with the Data Use and Access Act 2025 (DUAA) receiving Royal Assent in June 2025. For marketers, this represents the most substantial change since the introduction of the UK General Data Protection Regulation (UK GDPR) in 2018. While the DUAA does not overhaul existing […]

APM Business Sale Blog

Walking the Talk: What Selling My Own Business Taught Me

June 11, 2025 by Alison Page 0 Comments

At the end of February this year, I completed on the sale of Berkhamsted & Tring Living Magazines – a business I’d owned and developed for the past seven years. It marked the end of a very special chapter for me, both personally and professionally. As someone who supports clients every day with their marketing, […]

APM Customer Referrals Blog

Referral Marketing: How to Turn Happy Clients into Your Best Advocates

May 19, 2025 by Alison Page 0 Comments

In last month’s blog, we explored the value of loyalty marketing and how it helps keep your existing customers coming back. A natural next step is to consider how those same loyal clients can help your business grow – not just by returning themselves, but by bringing others with them. This is where referral marketing […]

APM Strategic Partnerships

Strategic Partnerships: A Marketing Tactic You Shouldn’t Ignore (Part 2)

March 4, 2025 by Alison Page 0 Comments

In the second of our two-part series on the importance of networking and partnerships as essential marketing tactics for small businesses, this month we’re focusing on strategic partnerships. While networking opens doors, forming long-term collaborations can take your marketing efforts to the next level, expanding your reach and strengthening your brand. Forming Strategic Partnerships Beyond […]

APM Networking Marketing Tactic

Networking: A Marketing Tactic You Shouldn’t Ignore

February 3, 2025 by Alison Page 0 Comments

For small businesses looking to establish themselves and grow, networking and strategic partnerships can be a game-changer. While digital marketing plays a crucial role in raising brand awareness, it’s just one part of a well-rounded marketing strategy. Nothing replaces the power of personal connections and mutually beneficial collaborations. In the first of two blogs, we […]

APM Marketing Made Simple

Marketing Made Simple: No-Brainer Tips for UK SMEs

January 9, 2025 by Alison Page 0 Comments

Running a small business is no small feat, especially when it comes to marketing. With limited budgets and time, it’s easy for Owner Managers to feel overwhelmed by the sheer number of options, strategies and tools out there. But don’t worry, here are some straightforward, effective, and affordable marketing tips to help your business grow […]

APM ASSESSING THE SUCCESS OF YOUR MARKETING EFFORTS

Assessing the Success of Your Marketing Efforts: A Guide for Small Business Owners

December 2, 2024 by Alison Page 0 Comments

As the year comes to a close, many small business owners find themselves reflecting on the past 12 months, scrutinising their strategies, and, most importantly, evaluating their marketing efforts. Knowing whether your marketing initiatives have paid off is crucial for planning future growth, but understanding how to measure success effectively can be daunting. Here’s our […]

APM Marketing and Business Planning

Why Business Planning is Crucial for Marketing Success

November 4, 2024 by Alison Page 0 Comments

Effective business planning is essential for aligning your marketing department with overall business goals, ensuring focused strategies, consistent messaging, and optimal resource allocation. For SMEs, a well-structured plan can make all the difference in driving growth, tracking success, and staying competitive… Business Planning and Marketing Running a small or medium-sized enterprise (SME) in the UK […]

APM Business Planning

Why Q4 Business Planning is the Key to a Strong Start in the New Year for SMEs

October 2, 2024 by Alison Page 0 Comments

Effective business planning in Q4 is essential for SMEs aiming to start the new year strong. By reviewing performance, aligning strategies, and forecasting budgets, businesses can ensure they’re prepared to seize opportunities and navigate challenges in the year ahead. Quarter 4 Business Planning As the year draws to a close, many small and medium-sized enterprises […]

APM Design Blog

Creating Eye-Catching Visuals on a Budget

September 2, 2024 by Alison Page 0 Comments

Compelling visuals are crucial for any business, big or small in today’s digital world. For small to medium-sized enterprises (SMEs), creating professional-grade marketing materials can be challenging, especially when budgets are tight. Fortunately, with the rise of affordable, user-friendly design tools, including AI-powered options, it’s easier than ever to produce eye-catching visuals that can compete […]