In the latest Brand Watch report, the entertainment industry delivered the most positive customer experience in 2020 with joy being the primary emotion. In contrast, the overriding emotion associated with airlines was frustration, particularly around the handling of refunds. As we embrace the new normal, is your brand providing the best possible customer experience? What […]

Has hosting webinars offered your business a way to connect with prospects, clients and delegates? Many organisations have embraced webinars during the period of remote working. The Benefits of Hosting a Webinar With a potentially wide reach, webinars offer a means to: Train and educate Collaborate and establish communities Build brand value and trust Demonstrate […]

Running a successful business is about far more than just selling a product or services. With a focus on marketing, we see that the ability to gain and retain customers is dependent on identifying, anticipating and satisfying customer needs. To gain insight, we must put ourselves in our customer’s shoes and view our organisation from […]

If the past year has taught us anything, it is that change is inevitable. Whilst it is impossible to predict a global pandemic, contingency planning can aid response and recovery. “Failing to prepare is preparing to fail.” – Benjamin Franklin Business Continuity Planning As we approach a year since the first lockdown was declared, it […]

If you’re considering utilising the services of an external marketing agency to help ensure your marketing activities are aligned with your business objectives in 2021, there are a number of things to consider. Not least because there are more than 25,000 marketing agencies in the UK. But what services do they offer and how do […]

Even the most optimistic predictions would not have foreseen the rapid change in consumer behaviours that we’ve experienced in 2020. Looking ahead, is digitalisation the best way to spend your marketing budget or is there another way to reach and engage with customers? Marketing Strategy The past year has been a period of intense change. […]

We have a good understanding of the Covid vaccine, the Christmas restrictions have been announced, and the markets are up. But what’s next on the agenda for business owners and SME’s…  What’s next on your Business Agenda? With President Trump finally conceding that the transition of office to Joe Biden must begin, and very welcome […]

This year, like no other, we have all had to adapt. To remain relevant and generate an income many small businesses and entrepreneurs have had to embrace online sales for the first time. So… you’ve told all your existing customers that they can buy from you online and you’ve directed them to your page, but […]

Identifying your USP and working on your brand positioning statement are both important factors in a marketing strategy, especially if you’re a new business, launching new products or services or are reviewing your position in the wake of Covid-19… Have you identified your USP (unique selling proposition)? Ideally, your USP is something that will be […]

The Covid-19 pandemic has had a major effect on all business sectors, but whether your business has suffered or benefited during lockdown, there are some valuable lessons to be learned that will in turn affect your marketing strategy… Learning from lockdown They say there’s always a silver lining, and while it might be hard to […]