Alison Page

Compelling visuals are crucial for any business, big or small in today’s digital world. For small to medium-sized enterprises (SMEs), creating professional-grade marketing materials can be challenging, especially when budgets are tight. Fortunately, with the rise of affordable, user-friendly design tools, including AI-powered options, it’s easier than ever to produce eye-catching visuals that can compete […]

In the world of marketing, the term “persona” is frequently mentioned. But what exactly is a persona, and how does it help businesses understand the needs and desires of their target audience? In this third and final article in our series on target audience, we delve into the concept of personas and explore how they […]

In today’s busy marketplace, businesses of all sizes strive to capture the attention of potential customers. But in such a diverse and dynamic environment, how do you make sure your marketing efforts are effective? The answer lies in identifying your target audience. Understanding who your ideal customers are can really transform your marketing strategy and […]

Ever wondered what people mean when they talk about target audience? In this first article in our new series, we explain what marketers mean when they refer to a target audience. When marketers talk about identifying the target audience, they are referring to a specific group of people that a product, service, or piece of […]

Whether you’re looking to grow or stabilise, a common query is how to generate more leads for your business. So, how can you consistently attract and convert more leads? Let’s explore five things you need to consider to help you generate more leads for your business. It’s quite understandable that most business owners want to […]

In our 24/7 ‘always on’ world every decision counts, especially for small businesses and SME’s (Small and Medium Sized Enterprises) striving to make their mark. Amidst the daily grind of running a small business, it’s easy to overlook the importance of strategic planning, particularly when it comes to marketing… The importance of a marketing plan […]

Both strategies offer unique advantages, and a harmonious blend can create a powerful and sustainable marketing approach. Striking this balance ensures not only immediate success but also lays the foundation for enduring brand strength and customer loyalty in the long run… Long Term Brand Building v Short Term Tactics In the dynamic landscape of business […]

Unleashing the power of blogging can be a game-changer for small to medium-sized businesses, especially if you’re not investing in paid search or paid advertising. It’s a very simple way to consistently add fresh, unique and relevant content to your website and help your company rank on search engines… Blogging for Business In the ever-evolving […]

Understanding the role of marketing within your business is crucial for long-term growth. It is more than just an add-on, it’s an essential part of your overall business strategy. By aligning your marketing efforts with your business goals, and knowing your target audience, you can confidently navigate the ever-changing marketing landscape and propel your small […]

The equality act makes it illegal to discriminate against various groups, including people living with disabilities. The Equality Act also states that websites must be accessible to all users. But what does that mean for businesses and organisations in the UK and what legislation should you be adhering to? What is the legal requirement for […]