Alison Page

First of all, Happy New Year! Are you thinking you should be planning some marketing activity (or indeed strategy) for 2013, but just don’t know where to start and hence putting it off? Here’s a few simple tips to get you started and which should help the process: Identify first what you wish to achieve; for […]

Have you thought about your marketing activities for 2013 yet? Hopefully, even if you’ve not yet started, social media is on your list of ‘things to do’!  Here’s a quick refresh on the why’s and wherefores! The new frontier Social Media is changing everything, it’s the new frontier! In reality, there’s nothing to be scared […]

Love them or loathe them, the use of designatory letters (or post-nominal letters, also called post-nominal initials or post-nominal titles) is entirely down to the individual and perhaps their use is not as simple as one might assume. Designatory letters are letters placed after the name of a person to indicate that the individual holds […]

I went to see Nigel Botterill speak last week. The man is full of pure energy! I must admit I have been a little sceptical. Over the past year, there’s become almost a cult following of him, but I can now see why. Nigel spoke for a couple of hours and divulged is top 18 […]

In the main, we expect our customers and clients to be loyal to us and are generally somewhat surprised when they go elsewhere!  But how loyal are you to your customers? 02 regularly and actively promote exciting new offers to existing customers, but many companies constantly pursue new business.  Are you one of them?  Your […]

Last Christmas posting dates for the UK in 2012 For information on international delivery, please refer to the Post Office website here. By the way, did you know that the Post Office is now an independent business, separate from Royal Mail?  Me neither.  Not sure it makes any difference either way… Last recommended posting date […]

What on earth is a squeeze page, I hear you cry! A Squeeze Pages is, in effect, a landing page on your website, where you capture the visitor’s details (ie, a prospective customer’s details) by offering something free, such as an eBook, white paper or a special deal.  Squeeze page plugins are also available for […]

Guest blog courtesy of Sandra Swan of Swan Coaching The phrase ‘work/life balance’ always sets me on edge because it suggests that when you’re at work, you’re not having a life.  I’m here to tell you that your life is your work – in the sense that you don’t suddenly become another person when you’re […]

Social media marketing may be deemed ‘free’ yet at the very least, you will be making an investment of your time, if not additional resources as well.  Therefore , you need to understand if its working for you. And the greater investment the more critical this becomes. Last week I joined a webinar by the […]

Many small businesses venturing into the unknown world of the internet may feel daunted but it is essential they understand the importance and benefits of software such as Google Analytics and how to use it effectively to measure online activity. Find out how in this guest blog by Distinctly Digital. So what are the key elements […]