Alison Page

Prior to setting up my own business I had no real knowledge of what networking was or how one went about doing it!  However, I do remember the exact moment when it all clicked into place!  I was actually on the telephone to an online insurance salesman, only a few months into trading.  We were […]

Last week I met with Rebecca Fennell at The Espresso Lounge in Tring, I should say on the recommendation of Jeremy Chapman of Roy Chapman Ltd. Anyway, Rebecca is a professional photographer and the meeting was to discuss her marketing activity.  As a result of showing me her absolutely fantastic portrait portfolios and wedding books, […]

Make sure your customers and clients don’t miss out! To ensure your parcels, letters and cards arrive before Christmas, follow these recommended last posting dates from Royal Mail: Standard Parcels Wednesday 14 December Second Class Saturday 17 December First Class Tuesday 20 December For full details of other services, check on the Royal Mail website […]

15 Interesting Facts That You Might Not Know This is a great quote from Craig Davis, Chief Creative Officer Worldwide (J Walter Thompson – world’s 4th largest advertising agency)… “Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising.  We need to stop interrupting what people are […]

There is no doubt that getting business through social media is the hot topic in business at the moment. There are those who say that it will revolutionise how we all do business. Well, stop press, every technology step change for the last 100 years has done just that, so we should be getting used […]

What is Guest Blogging? In brief, guest blogging is where you write and supply an article (ie, a blog post) to someone (friend, colleague or contact) and they post it onto their blog site but attribute it to you and vice versa, creating a win-win situation for both parties. There are also some guest blogging […]

The most common thing I hear is “I hate my picture being taken”! – Guest blog by Rebecca Fennell, Owner at Rebecca Fennell Photography That’s because we are not used to looking at ourselves and so when we do see a picture, we become ultra critical of every little thing we hate about ourselves.  As […]

Search engine optimisation (SEO) can broadly be split into two categories – onsite and offsite optimisation. Onsite optimisation is the making of changes to your own website so that it appears more relevant to your targeted keywords in the eyes of search engines. Offsite optimisation refers to the process of increasing the number and quality […]

Promotional opportunities can sometimes be found in the most unlikely of places… Take the Royal Wedding for instance; there’s been lots of discussion over street parties and merchandise, but actually some companies have thought ‘outside the box’ and looked to maximise the event with their own promotional opportunities. Bingo anyone? Boden, the online clothing company, are […]

The Use of Photography for Promotional Purposes It is OK to comment on the clothes worn by a celebrity (if you use a photo and it was not taken by you or someone on your behalf then you will need the photographer or publisher of the photograph’s permission to use the picture) as long as […]