The long-term goals of relationship marketing are just as important as the instant gratification of customer acquisition. Find out more… Relationship Marketing – what is it? This is where a business focuses on long-term issues such as customer loyalty and keeping customer engagement going for longer than just that quick sale. The idea is that […]

We have recently celebrated APM’s 10-year anniversary and it’s been quite a journey, so I decided to take a quick look back at what’s happened over that time! How it all started My background was in the motor industry, with time spent at Volvo Head Office – then in Marlow – and then many years […]

You may remember that APM (Alison Page Marketing) purchased the Berkhamsted and Tring Living Magazine titles from Sandra Boothroyd-Todd in March 2018. Sandra founded them in 2001, so they were already very well established and respected by both readers and advertisers alike. Over the past year, you might have noticed a number of changes with […]

Marketing has evolved with technology – now, managing and optimising your customers’ experience is a vital part of the business… Times have moved on – and so has the role of marketing within a business. In the past, your marketing might have been carried out by someone skilled in communications, getting the message out there […]

Left (L-R): Tamsyn Marshall, Rehabilitation Assistant; Fay Richardson, Director of Care; Kate Grigg Head of Events; Alison Page of Alison Page Marketing; Abbie Kent, Events Assistant; and Antonia Dean, Lecturer Practitioner Not only did local businesswoman Alison Page of Alison Page Marketing raise over £1,000 for the 40th anniversary of The Hospice of St Francis […]

Marking the 40th anniversary of the Hospice of St Francis with a skydive was local business woman Alison Page’s way of achieving a lifetime’s ambition as well as celebrating the 10th anniversary of her business. Hospice Corporate Partner Alison Page of Alison Page Marketing says: “When I realised that my company’s 10th anniversary coincided with […]

Tring Together asked me if I would like to feature as the ‘Brief Encounter’ in their May business newsletter and I was delighted to accept! Every month Tring Together do a short Q&A with one of their BusinessMart members. For those not in the know, BusinessMart is a popular networking event where you can meet […]

A couple of years ago, augmented reality (AR) was a new technology that was a bit of a novelty. Now it is becoming part of the mainstream, and a tool that marketers should no longer ignore… What is augmented reality? This is a technology that uses headsets, screens or projectors to create images in a […]

There are a number of ways that businesses can do their bit for charity – it’s not all just about donating cold hard cash, nor CSR. And doing good can help you attract new clients and retain the best staff too… When you’re busy running a business, helping out a charity may not be at […]

The secret to handling any PR crisis is being prepared. We tell you how… At some stage in your company’s life, you are likely to experience some risk to your reputation – it may be something minor, such as a bad review online, or something major, like the Virgin Galactic’s Test crash in 2014. How […]