Unlike direct marketing activities such as direct mail or email, and PR which is free, advertising is a paid-for, non-personal form of mass communication. It is a viable method of communication for many businesses, and its strength lies in the strategy, targeted approach and the ability to communicate with a national audience or specialist segment.
The effect of advertising on sales can be difficult to measure, not least due to the introduction of the internet. However, clever tracking tools are available to help monitor enquiries and track leads.
MK CarStore, Used Car Centre based in Milton Keynes
Alison’s sales and marketing expertise and support was incredibly valuable to our used car operation, both during the start-up phase of the business and in developing our marketing activities going forward. Alison is both proactive and reactive in meeting our needs and her efficiency puts the rest of us to shame! From planning and scripting a radio campaign to writing ad copy, I have no hesitation in recommending her services.