Integrated Communications Strategy

APM Integrated Communications

The Integrated Communications Plan

November 25, 2016 by Alison Page 0 Comments

An integrated communications plan is more than just utilising a common strapline across your adverts, using a single colour palette or force-fitting messages from one medium to another.  Real integration means communicating a consistent brand identity from one message to another and medium to medium and, more importantly, delivering consistently on that identity. As the number and different […]