Small Business Tips

Useful series of tips for small businesses.

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Learning from Lockdown – a marketing perspective

September 24, 2020 by Alison Page 0 Comments

The Covid-19 pandemic has had a major effect on all business sectors, but whether your business has suffered or benefited during lockdown, there are some valuable lessons to be learned that will in turn affect your marketing strategy… Learning from lockdown They say there’s always a silver lining, and while it might be hard to […]

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Getting your Covid-safe Message out there

July 27, 2020 by Alison Page 0 Comments

It is one thing businesses, shops, pubs and restaurants re-opening, it’s another thing entirely persuading the mainstream population to visit them. Now is the time for your business to ‘show and tell’ and convince people that it is safe to venture out. So, as the world starts to get back to this new kind of […]

APM Marketing after COVID

Coming out the other side – marketing after COVID-19

June 22, 2020 by Alison Page 0 Comments

As lockdown eases and retail, business and tourism begins to reopen, we consider what your marketing and business strategy should look like. Our survive and thrive article at the start of lockdown talked about what to do then, this is a new article for right now. Marketing Strategy Post COVID As the UK slowly begins […]

Crisis surfer rescue

Surviving Now and Planning for the Future

March 25, 2020 by Alison Page 0 Comments

Your business may have been hit hard already by the Coronavirus crisis, but spending time investing in your business now will mean you are ready when things begin to get back to normal. A positive mental attitude is as important in business as it is in life… Plan now for the new normal Many businesses […]

Ten Top Tips… for effective Marketing

February 18, 2020 by Alison Page 0 Comments

Make this the year that your business really makes the most of any marketing opportunities. Whatever your budget, follow these simple steps to optimise your marketing strategies… Simple steps to ensure marketing ROI Regardless of what you spend on budgeting, and whether you have a team responsible for this part of your business, or the […]

Christmas Cards and Posting Dates 2019

December 5, 2019 by Alison Page 0 Comments

Handwritten Christmas cards sent to your clients can be a really nice touch – especially at a time when we’re bombarded with 24/7 email communications – to show that you value them. Perhaps you could thank your clients for their business and thank your suppliers for their support. Sending a handwritten card can really reinforce […]

Rrelationship Marketing

Check your relationship status: why relationship marketing is important

November 21, 2019 by Alison Page 0 Comments

The long-term goals of relationship marketing are just as important as the instant gratification of customer acquisition. Find out more… Relationship Marketing – what is it? This is where a business focuses on long-term issues such as customer loyalty and keeping customer engagement going for longer than just that quick sale. The idea is that […]

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It’s all about the journey – customer journey management

August 23, 2019 by Alison Page 0 Comments

Marketing has evolved with technology – now, managing and optimising your customers’ experience is a vital part of the business… Times have moved on – and so has the role of marketing within a business. In the past, your marketing might have been carried out by someone skilled in communications, getting the message out there […]

Working with Charities

Doing good – how small businesses can help charities

April 9, 2019 by Alison Page 0 Comments

There are a number of ways that businesses can do their bit for charity – it’s not all just about donating cold hard cash, nor CSR. And doing good can help you attract new clients and retain the best staff too… When you’re busy running a business, helping out a charity may not be at […]

APM Handling a PR Crisis

Protecting your reputation – PR crisis management

March 15, 2019 by Alison Page 0 Comments

The secret to handling any PR crisis is being prepared. We tell you how… At some stage in your company’s life, you are likely to experience some risk to your reputation – it may be something minor, such as a bad review online, or something major, like the Virgin Galactic’s Test crash in 2014. How […]