Handwritten Christmas cards sent to your clients can be a really nice touch – especially at a time when we’re bombarded with 24/7 email communications – to show that you value them. Perhaps you could thank your clients for their business and thank your suppliers for their support.
Sending a handwritten card can really reinforce the personal nature of your service, and a message specific to the client will show that you have put some real thought into the sentiment too.
You could go one step further and send it early to help promote your brand throughout the festive period, but don’t go over the top! This is not intended to be a large-scale marketing campaign, but it can be used subtly. Consider working with a designer to produce some custom cards or, at the very least, make sure the style and quality are reflective of your brand.
Of course, this isn’t a one-off exercise and you should be keeping in touch with your clients regularly anyway, but it is a very nice way to stand out from the crowd and its simple to execute if not a little time consuming.
If you missed out on this opportunity during 2019, why not make a note for 2020?
You might also like to refer to our blog on relationship marketing for more insightful and useful information.
To ensure your letters, parcels and indeed Christmas cards arrive in time for Christmas, make a note of the last recommended posting dates:
|Wednesday 18 December||2nd Class and 2nd Class Signed For|
|Friday 20 December||1st Class and 1st Class Signed For and Royal Mail Tracked 48*|
|Saturday 21 December||Royal Mail Tracked 24*|
|Monday 23 December||Special Delivery Guaranteed|
*Royal Mail Tracked 24 and Royal Mail Tracked 48 services are unavailable to purchase at Post Office® branches
You can view the pricing, size and weight in advance of visiting the post office online here.
If you would like to have a chat about your marketing requirements, please call Alison Page on tel: 07963 002065 or email: firstname.lastname@example.org. You can of course browse our website to see what our existing clients have to say about our work.