SME Marketing

Useful series of tips on SME Marketing from Alison Page, a Chartered Marketer with more than 25 years’ experience.

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Understanding the Concept of a Target Audience

June 10, 2024 by Alison Page 0 Comments

Ever wondered what people mean when they talk about target audience? In this first article in our new series, we explain what marketers mean when they refer to a target audience. When marketers talk about identifying the target audience, they are referring to a specific group of people that a product, service, or piece of […]

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How to Generate More Leads for Your Business

May 13, 2024 by Alison Page 0 Comments

Whether you’re looking to grow or stabilise, a common query is how to generate more leads for your business. So, how can you consistently attract and convert more leads? Let’s explore five things you need to consider to help you generate more leads for your business. It’s quite understandable that most business owners want to […]

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Why a marketing plan is important for small businesses

April 22, 2024 by Alison Page 0 Comments

In our 24/7 ‘always on’ world every decision counts, especially for small businesses and SME’s (Small and Medium Sized Enterprises) striving to make their mark. Amidst the daily grind of running a small business, it’s easy to overlook the importance of strategic planning, particularly when it comes to marketing… The importance of a marketing plan […]

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Striking a Balance: Unveiling the Power of Long-Term Brand Marketing v Short-Term Sales Tactics

March 11, 2024 by Alison Page 0 Comments

Both strategies offer unique advantages, and a harmonious blend can create a powerful and sustainable marketing approach. Striking this balance ensures not only immediate success but also lays the foundation for enduring brand strength and customer loyalty in the long run… Long Term Brand Building v Short Term Tactics In the dynamic landscape of business […]

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The Power of Blogging for Small Businesses

February 5, 2024 by Alison Page 0 Comments

Unleashing the power of blogging can be a game-changer for small to medium-sized businesses, especially if you’re not investing in paid search or paid advertising. It’s a very simple way to consistently add fresh, unique and relevant content to your website and help your company rank on search engines… Blogging for Business In the ever-evolving […]

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Navigating the Marketing Maze: A Guide for Small Business Owners

January 12, 2024 by Alison Page 0 Comments

Understanding the role of marketing within your business is crucial for long-term growth. It is more than just an add-on, it’s an essential part of your overall business strategy. By aligning your marketing efforts with your business goals, and knowing your target audience, you can confidently navigate the ever-changing marketing landscape and propel your small […]

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Navigating Website Accessibility Regulations in the UK

November 9, 2023 by Alison Page 0 Comments

The equality act makes it illegal to discriminate against various groups, including people living with disabilities. The Equality Act also states that websites must be accessible to all users. But what does that mean for businesses and organisations in the UK and what legislation should you be adhering to? What is the legal requirement for […]

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Does Small Business Marketing Differ from Corporate Marketing?

October 10, 2023 by Alison Page 0 Comments

Small businesses can develop very successful marketing strategies that will help them grow their business. Here we outline some of the differences between small business marketing and corporate marketing strategies to help you consider and identify what will be most effective for your small business… Small Business Marketing The simple answer is yes, small business […]

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The Marketing Funnel in Practice

September 18, 2023 by Alison Page 0 Comments

Have you come across the term ‘marketing funnel’ and wondered what it means? The simple answer is that it’s a way to visualise the customer journey. It’s the various stages from awareness of your brand, through to making a purchase, signing up for something or making a booking. Here we take you through the phases […]

APM AI Marketing Blog

How can AI help Marketing?

August 17, 2023 by Alison Page 0 Comments

Artificial Intelligence is not a new concept, yet it is now widely available as a means of streamlining many marketing activities. In this article, we outline some of the ways that AI is transforming marketing, along with a few considerations before you put your brand in the hands of AI… Marketing AI Artificial Intelligence (AI) […]