SME Marketing

Useful series of tips on SME Marketing from Alison Page, a Chartered Marketer with more than 25 years’ experience.

APM Striking a Balance Blog

Striking a Balance: Unveiling the Power of Long-Term Brand Marketing v Short-Term Sales Tactics

March 11, 2024 by Alison Page 0 Comments

Both strategies offer unique advantages, and a harmonious blend can create a powerful and sustainable marketing approach. Striking this balance ensures not only immediate success but also lays the foundation for enduring brand strength and customer loyalty in the long run… Long Term Brand Building v Short Term Tactics In the dynamic landscape of business […]

APM The Power of Blogging Square

The Power of Blogging for Small Businesses

February 5, 2024 by Alison Page 0 Comments

Unleashing the power of blogging can be a game-changer for small to medium-sized businesses, especially if you’re not investing in paid search or paid advertising. It’s a very simple way to consistently add fresh, unique and relevant content to your website and help your company rank on search engines… Blogging for Business In the ever-evolving […]

APM Small Business Marketing maze

Navigating the Marketing Maze: A Guide for Small Business Owners

January 12, 2024 by Alison Page 0 Comments

Understanding the role of marketing within your business is crucial for long-term growth. It is more than just an add-on, it’s an essential part of your overall business strategy. By aligning your marketing efforts with your business goals, and knowing your target audience, you can confidently navigate the ever-changing marketing landscape and propel your small […]

APM Website Accessiblity

Navigating Website Accessibility Regulations in the UK

November 9, 2023 by Alison Page 0 Comments

The equality act makes it illegal to discriminate against various groups, including people living with disabilities. The Equality Act also states that websites must be accessible to all users. But what does that mean for businesses and organisations in the UK and what legislation should you be adhering to? What is the legal requirement for […]

APM Small Business Marketing sq

Does Small Business Marketing Differ from Corporate Marketing?

October 10, 2023 by Alison Page 0 Comments

Small businesses can develop very successful marketing strategies that will help them grow their business. Here we outline some of the differences between small business marketing and corporate marketing strategies to help you consider and identify what will be most effective for your small business… Small Business Marketing The simple answer is yes, small business […]

APM AIDA Marketing Funnel sq

The Marketing Funnel in Practice

September 18, 2023 by Alison Page 0 Comments

Have you come across the term ‘marketing funnel’ and wondered what it means? The simple answer is that it’s a way to visualise the customer journey. It’s the various stages from awareness of your brand, through to making a purchase, signing up for something or making a booking. Here we take you through the phases […]

APM AI Marketing Blog

How can AI help Marketing?

August 17, 2023 by Alison Page 0 Comments

Artificial Intelligence is not a new concept, yet it is now widely available as a means of streamlining many marketing activities. In this article, we outline some of the ways that AI is transforming marketing, along with a few considerations before you put your brand in the hands of AI… Marketing AI Artificial Intelligence (AI) […]

APM Automated Marketing

Work Smarter with Automated Marketing

July 18, 2023 by Alison Page 0 Comments

‘Work smarter not harder’ is a phrase that we endorse at Alison Page Marketing. If there is an effective way to boost productivity and performance, without detrimental effects, we are on board! In this article, we share how automation can help you extend your reach and enhance customer relations. Equally, we want to highlight where […]

APM Market Research

Is Ongoing Market Research Necessary?

June 12, 2023 by Alison Page 0 Comments

Market research is all about understanding the positioning of your products and services to ensure they best meet the needs of your target customer. Business owners typically undertake considerable market research before launching their company, but is this enough? In this article, we share why ongoing market research is necessary. When Did Your Company Last […]

APM Marketing Touchpoints sq

What are Touchpoints in Marketing?

May 17, 2023 by Alison Page 0 Comments

Touchpoints in marketing are simply any interaction between a brand and the customer. The challenge for business is that people rarely buy on impulse, and therefore one touchpoint is not enough to convince them to make a purchase. Not only that, but we are exposed to thousands of messages every day. So, how many touchpoints […]