SME Marketing
Useful series of tips on SME Marketing from Alison Page, a Chartered Marketer with more than 25 years’ experience.
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Strategy Over Scramble: Making the Most of the End-of-Year Slowdown
Read more: Strategy Over Scramble: Making the Most of the End-of-Year SlowdownAs the year winds down and the days grow shorter, many small business owners find themselves torn between catching up and winding down. If you didn’t…
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Shop Local, Shine Bright: How to Capitalise on Small Business Saturday
Read more: Shop Local, Shine Bright: How to Capitalise on Small Business SaturdayEvery year, Small Business Saturday brings a spotlight to independent businesses, giving them a moment to shine in a season dominated by big chains. In the…
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Ideas Fest 2025: Business Inspiration on Our Doorstep
Read more: Ideas Fest 2025: Business Inspiration on Our DoorstepOn 10 and 11 September, I had the pleasure of attending Ideas Fest, described by the organisers as the ‘Glastonbury for business’. Having missed out last…
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The Importance of Local SEO for SMEs
Read more: The Importance of Local SEO for SMEsFor small businesses, visibility is everything – and in today’s digital-first world, that visibility increasingly depends on your search engine presence. While traditional SEO helps your…
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Data Regulation Gets an Update – What the New UK Data Act Means for Your Business
Read more: Data Regulation Gets an Update – What the New UK Data Act Means for Your BusinessThe UK’s data protection landscape has taken a significant step forward with the Data Use and Access Act 2025 (DUAA) receiving Royal Assent in June 2025.…
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Walking the Talk: What Selling My Own Business Taught Me
Read more: Walking the Talk: What Selling My Own Business Taught MeAt the end of February this year, I completed on the sale of Berkhamsted & Tring Living Magazines – a business I’d owned and developed for…
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Referral Marketing: How to Turn Happy Clients into Your Best Advocates
Read more: Referral Marketing: How to Turn Happy Clients into Your Best AdvocatesIn last month’s blog, we explored the value of loyalty marketing and how it helps keep your existing customers coming back. A natural next step is…
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Loyalty Marketing: How to Keep Customers Coming Back
Read more: Loyalty Marketing: How to Keep Customers Coming BackIn a marketplace where attention spans are short and competition is fierce, attracting new customers is just the beginning. The real value for small businesses lies…
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Strategic Partnerships: A Marketing Tactic You Shouldn’t Ignore (Part 2)
Read more: Strategic Partnerships: A Marketing Tactic You Shouldn’t Ignore (Part 2)In the second of our two-part series on the importance of networking and partnerships as essential marketing tactics for small businesses, this month we’re focusing on…
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Networking: A Marketing Tactic You Shouldn’t Ignore
Read more: Networking: A Marketing Tactic You Shouldn’t IgnoreFor small businesses looking to establish themselves and grow, networking and strategic partnerships can be a game-changer. While digital marketing plays a crucial role in raising…
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Marketing Made Simple: No-Brainer Tips for UK SMEs
Read more: Marketing Made Simple: No-Brainer Tips for UK SMEsRunning a small business is no small feat, especially when it comes to marketing. With limited budgets and time, it’s easy for Owner Managers to feel…
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Assessing the Success of Your Marketing Efforts: A Guide for Small Business Owners
Read more: Assessing the Success of Your Marketing Efforts: A Guide for Small Business OwnersAs the year comes to a close, many small business owners find themselves reflecting on the past 12 months, scrutinising their strategies, and, most importantly, evaluating…
