SME Marketing

Useful series of tips on SME Marketing from Alison Page, a Chartered Marketer with more than 25 years’ experience.

APM Marketing 2022

Marketing 2022: Key Points to Consider

October 19, 2021 by Alison Page 0 Comments

Now is the time to start planning for your marketing activity in 2022. It’s a great time to take stock and re-evaluate and we give you some top tips to help you progress Marketing Planning for 2022 In our previous article ‘Planning Ahead: Marketing 2022’ we focused on the benefits of proactive marketing. Following on […]

Planning Ahead Alison Page Marketing

Proactive Marketing – Planning Ahead for 2022

September 20, 2021 by Alison Page 0 Comments

As we approach Q4, it is time for SME’s to consider your businesses priorities for the coming year and how you will promote them alongside your brand marketing. Whilst work continues on fulfilling this year’s plans, now is the time to consider your 2022 marketing strategy. Acting now will enable your brand to take control […]

APM SME Sustainability Action Plan sq

A Commitment to Sustainability

August 16, 2021 by Alison Page 0 Comments

In our previous article, Marketing Sustainability: A Force for Good, we shared the reasons why sustainability should be on the agenda for every SME. This second article explores the practical steps that can be taken, along with resources, to make it easier for your business to go green… Business Sustainability Corporate Social Responsibility isn’t about […]

APM Marketing Sustainability

Marketing Sustainability: A Force for Good

July 21, 2021 by Alison Page 0 Comments

The past year has evidenced how SMEs can quickly adapt in response to changing customer needs. When the pandemic struck, processes, products and services diversified, at speed, to retain and grow customer loyalty. Can SMEs now channel the same energy and forward-thinking approach to meet the other pressing need, sustainability? Consumer-led Change for SMEs When […]

APM Recalibrate your marketing strategy

Rethink & Recalibrate your Marketing Strategy

June 18, 2021 by Alison Page 0 Comments

When targeted, ie, meaningful to the chosen demographic, marketing drives business growth. Hit the right marketing channels with an impactful message and your products and services can be in great demand. The challenge is maintaining relevance, especially through a period of considerable change… Time to Take Stock of your Marketing This time last year, businesses […]

APM Measuring your Marketing

Measuring Marketing Impact

May 17, 2021 by Alison Page 0 Comments

Are you aware of which marketing activities generate engagement, leads and customers? Using relevant data to measure outcomes ensures that marketing budgets are spent where value can be added… Your internal or outsourced marketing team is paid to conduct a variety of marketing activities, some strategic and some tactical, but do you know what works […]

APM New Normal Customer Experience Square

Championing Customer Experience in the New Normal

April 20, 2021 by Alison Page 0 Comments

In the latest Brand Watch report, the entertainment industry delivered the most positive customer experience in 2020 with joy being the primary emotion. In contrast, the overriding emotion associated with airlines was frustration, particularly around the handling of refunds. As we embrace the new normal, is your brand providing the best possible customer experience? What […]

APM Hosting a Webinar

10 Tips for Hosting a Webinar

March 29, 2021 by Alison Page 0 Comments

Has hosting webinars offered your business a way to connect with prospects, clients and delegates? Many organisations have embraced webinars during the period of remote working. The Benefits of Hosting a Webinar With a potentially wide reach, webinars offer a means to: Train and educate Collaborate and establish communities Build brand value and trust Demonstrate […]

APM Customer Journey Mapping APM Blog

Customer Journey Mapping: Your Brand Through their Eyes

March 23, 2021 by Alison Page 0 Comments

Running a successful business is about far more than just selling a product or services. With a focus on marketing, we see that the ability to gain and retain customers is dependent on identifying, anticipating and satisfying customer needs. To gain insight, we must put ourselves in our customer’s shoes and view our organisation from […]

APM Business Continuity

How to Reduce Risk with Business Continuity Planning

February 22, 2021 by Alison Page 0 Comments

If the past year has taught us anything, it is that change is inevitable. Whilst it is impossible to predict a global pandemic, contingency planning can aid response and recovery. “Failing to prepare is preparing to fail.” – Benjamin Franklin Business Continuity Planning As we approach a year since the first lockdown was declared, it […]