SME Marketing

Useful series of tips on SME Marketing from Alison Page, a Chartered Marketer with more than 25 years’ experience.

Rrelationship Marketing

Check your relationship status: why relationship marketing is important

November 21, 2019 by Alison Page 0 Comments

The long-term goals of relationship marketing are just as important as the instant gratification of customer acquisition. Find out more… Relationship Marketing – what is it? This is where a business focuses on long-term issues such as customer loyalty and keeping customer engagement going for longer than just that quick sale. The idea is that […]

APM 10th Anniversary outing

APM’s 10-Year Journey

October 14, 2019 by Alison Page 0 Comments

We have recently celebrated APM’s 10-year anniversary and it’s been quite a journey, so I decided to take a quick look back at what’s happened over that time! How it all started My background was in the motor industry, with time spent at Volvo Head Office – then in Marlow – and then many years […]

APM Living Magazines Autumn 2019 Covers

Publishing a Magazine – a year in retrospect

September 19, 2019 by Alison Page 0 Comments

You may remember that APM (Alison Page Marketing) purchased the Berkhamsted and Tring Living Magazine titles from Sandra Boothroyd-Todd in March 2018. Sandra founded them in 2001, so they were already very well established and respected by both readers and advertisers alike. Over the past year, you might have noticed a number of changes with […]

APM Augmented reality (AR)

Augmented reality – time to make it work for marketing

May 10, 2019 by Alison Page 0 Comments

A couple of years ago, augmented reality (AR) was a new technology that was a bit of a novelty. Now it is becoming part of the mainstream, and a tool that marketers should no longer ignore… What is augmented reality? This is a technology that uses headsets, screens or projectors to create images in a […]

Working with Charities

Doing good – how small businesses can help charities

April 9, 2019 by Alison Page 0 Comments

There are a number of ways that businesses can do their bit for charity – it’s not all just about donating cold hard cash, nor CSR. And doing good can help you attract new clients and retain the best staff too… When you’re busy running a business, helping out a charity may not be at […]

APM Handling a PR Crisis

Protecting your reputation – PR crisis management

March 15, 2019 by Alison Page 0 Comments

The secret to handling any PR crisis is being prepared. We tell you how… At some stage in your company’s life, you are likely to experience some risk to your reputation – it may be something minor, such as a bad review online, or something major, like the Virgin Galactic’s Test crash in 2014. How […]

PR is powerful!

February 18, 2019 by Alison Page 0 Comments

Why investing in PR is a great investment in your business… You have a small business – you and your staff are really busy – running the business, contacting clients, keeping up with the books. PR is not on your radar – surely it’s not something a small business needs? But every company, regardless of […]

New Year Special Advertising Offer

New Year Special Advertising Offer

January 4, 2019 by Alison Page 0 Comments

As you’ll know, Alison Page Marketing bought Tring Living and Berkhamsted Living Magazines in 2018 and, to celebrate the start of the New Year, we are offering new and lapsed customers a special advertising offer for 2019! We’re offering a discount of 25% off the rate card for all display adverts booked for 2019 in one issue, […]

Royal Mail Christmas Posting Dates 2018

Royal Mail Christmas Posting Dates 2018

December 10, 2018 by Alison Page 0 Comments

Make sure your business letters, greeting cards and gifts arrive in time for Christmas! Take a look at the Royal Mail last recommended posting dates for Christmas 2018 below: – Tuesday 18 December Royal Mail 2nd Class Post – Thursday 20 December Royal Mail 1st Class Post – Friday 21 December Parcelforce Worldwide express24, AM, […]

APM EU ePrivacy regulation aka cookie law

ePrivacy – the Next Step from GDPR

October 17, 2018 by Alison Page 0 Comments

Digital and e-marketers need to look toward the development of new e-privacy regulation… We know what you’re thinking – we’ve only just got ourselves in line for the GDPR regulations that were introduced in May, and now you’re talking about yet more regulation, which will affect anyone who is involved in digital or e-marketing. Next […]