SME Marketing

Market research is all about understanding the positioning of your products and services to ensure they best meet the needs of your target customer. Business owners typically undertake considerable market research before launching their company, but is this enough? In this article, we share why ongoing market research is necessary. When Did Your Company Last […]

Touchpoints in marketing are simply any interaction between a brand and the customer. The challenge for business is that people rarely buy on impulse, and therefore one touchpoint is not enough to convince them to make a purchase. Not only that, but we are exposed to thousands of messages every day. So, how many touchpoints […]

In a digital world, social media has become an essential marketing tool for building brand awareness, extending reach and connecting with customers. Does this mean we can ditch traditional advertising options or is there still a place for print marketing? Five years on from our previous article, we review the current situation. Can Print Marketing […]

Are you looking for a quick win with your marketing efforts, or a sustainable strategy on which your business can grow? We hear of social media posts that go viral or online Ad campaigns that rocket a web page up the listings, and we want those results. However, these rare successes are often short-lived. To […]

A strong marketing strategy is essential for any business’ success. You may produce amazing products or deliver the best services, but if few potential customers have heard of you, your sales potential will be limited. In this article, we explore how our marketing services helped two very different businesses to realise success… What Makes a […]

Not all costs are financial. When a customer buys from you, whether a product or a service, the transactional costs they carry extend far beyond the price. Your buyers also incur non-financial costs; notably the time and effort it takes to find what they are looking for, whether it’s the opening hours on your website […]

Emailing your customers and prospects can be a great means of communication, but it is sometimes regarded as spam. In this article, we explore the benefits of building a mailing list and how to use this marketing opportunity wisely to maximise engagement and avoid unsubscribes… Is Email Marketing Effective? Email marketing has been around for […]

Our Case Study demonstrates how APM supported J Finance Limited, a financial services company located in Newbury, Berkshire, with their business growth aspirations… Setting the Scene for Growth Founded in 2001, J Finance Ltd quickly established itself as an approachable, helpful and proactive financial services company in Newbury. By 2016, this independent business had earned […]

Outsourcing your marketing activity is an option for SMEs, but how can you be sure of getting good results? We explore the benefits of working with an external marketing team and the value of collaboration… Why Outsource Business Activities? In a YouGov survey*, three-quarters of UK businesses had outsourced a service. Whilst IT companies were […]

Your company’s brand is its identity. It influences how the organisation, goods and services are perceived, who they appeal to and what those customers can expect. If your image no longer aligns with the company culture and priorities, you may be considering a change. By understanding what is involved, you can decide if rebranding is […]