SME Marketing

The equality act makes it illegal to discriminate against various groups, including people living with disabilities. The Equality Act also states that websites must be accessible…

Small businesses can develop very successful marketing strategies that will help them grow their business. Here we outline some of the differences between small business marketing…

Have you come across the term ‘marketing funnel’ and wondered what it means? The simple answer is that it’s a way to visualise the customer journey.…

Artificial Intelligence is not a new concept, yet it is now widely available as a means of streamlining many marketing activities. In this article, we outline…

‘Work smarter not harder’ is a phrase that we endorse at Alison Page Marketing. If there is an effective way to boost productivity and performance, without…

Market research is all about understanding the positioning of your products and services to ensure they best meet the needs of your target customer. Business owners…

Touchpoints in marketing are simply any interaction between a brand and the customer. The challenge for business is that people rarely buy on impulse, and therefore…

In a digital world, social media has become an essential marketing tool for building brand awareness, extending reach and connecting with customers. Does this mean we…

Are you looking for a quick win with your marketing efforts, or a sustainable strategy on which your business can grow? We hear of social media…

A strong marketing strategy is essential for any business’ success. You may produce amazing products or deliver the best services, but if few potential customers have…

Not all costs are financial. When a customer buys from you, whether a product or a service, the transactional costs they carry extend far beyond the…

Emailing your customers and prospects can be a great means of communication, but it is sometimes regarded as spam. In this article, we explore the benefits…