SME Marketing
Useful series of tips on SME Marketing from Alison Page, a Chartered Marketer with more than 25 years’ experience.
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Build a Successful Business on Solid Marketing Foundations
Read more: Build a Successful Business on Solid Marketing FoundationsAre you looking for a quick win with your marketing efforts, or a sustainable strategy on which your business can grow? We hear of social media…
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How Marketing Strategy Builds Business Success
Read more: How Marketing Strategy Builds Business SuccessA strong marketing strategy is essential for any business’ success. You may produce amazing products or deliver the best services, but if few potential customers have…
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How hard are you making it for your customers to do business with you?
Read more: How hard are you making it for your customers to do business with you?Not all costs are financial. When a customer buys from you, whether a product or a service, the transactional costs they carry extend far beyond the…
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How Important is Building a Mailing List?
Read more: How Important is Building a Mailing List?Emailing your customers and prospects can be a great means of communication, but it is sometimes regarded as spam. In this article, we explore the benefits…
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Case Study – J Finance Ltd
Read more: Case Study – J Finance LtdOur Case Study demonstrates how APM supported J Finance Limited, a financial services company located in Newbury, Berkshire, with their business growth aspirations… Setting the Scene…
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How to Work with an Outsourced Team
Read more: How to Work with an Outsourced TeamOutsourcing your marketing activity is an option for SMEs, but how can you be sure of getting good results? We explore the benefits of working with…
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Rebranding: What Is Involved?
Read more: Rebranding: What Is Involved?Your company’s brand is its identity. It influences how the organisation, goods and services are perceived, who they appeal to and what those customers can expect.…
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Cash In on Christmas
Read more: Cash In on ChristmasChristmas seems like a long way off when you are sitting in the garden on a long summer’s evening – especially with the UK experiencing its…
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Five Customer Retention Strategies
Read more: Five Customer Retention StrategiesMany clients approach us with the goal of lead generation and conversion. Whilst this is an important marketing strategy, the best return on investment doesn’t always…
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Marketing Tips for Business Relocation
Read more: Marketing Tips for Business RelocationRelocating your business is no easy decision and will undoubtedly be a challenging time. That said, business relocation can provide a fantastic marketing opportunity – with…
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A Guide to Planning & Promoting Hybrid Events
Read more: A Guide to Planning & Promoting Hybrid EventsEvent planning has undergone some significant changes in recent times, with hybrid events now becoming commonplace. We explore planning and promotion before, during and after an…
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Case Study – Roy Chapman Ltd
Read more: Case Study – Roy Chapman LtdOur Case Study demonstrates how APM worked with Roy Chapman Ltd to maintain its loyal customers whilst attracting new business following a relocation from Berkhamsted to…
