SME Marketing

Make this the year that your business really makes the most of any marketing opportunities. Whatever your budget, follow these simple steps to optimise your marketing strategies… Simple steps to ensure marketing ROI Regardless of what you spend on budgeting, and whether you have a team responsible for this part of your business, or the […]

It may sound complicated, but buyer enablement content just means ensuring your content gives your customers and prospects the information they need to make the best decision… Help your clients make the right decision One of the marketing watchwords for this year is buyer enablement. What it means, in non-marketing speak, is giving your existing […]

Handwritten Christmas cards sent to your clients can be a really nice touch – especially at a time when we’re bombarded with 24/7 email communications – to show that you value them. Perhaps you could thank your clients for their business and thank your suppliers for their support. Sending a handwritten card can really reinforce […]

The long-term goals of relationship marketing are just as important as the instant gratification of customer acquisition. Find out more… Relationship Marketing – what is it? This is where a business focuses on long-term issues such as customer loyalty and keeping customer engagement going for longer than just that quick sale. The idea is that […]

We have recently celebrated APM’s 10-year anniversary and it’s been quite a journey, so I decided to take a quick look back at what’s happened over that time! How it all started My background was in the motor industry, with time spent at Volvo Head Office – then in Marlow – and then many years […]

You may remember that APM (Alison Page Marketing) purchased the Berkhamsted and Tring Living Magazine titles from Sandra Boothroyd-Todd in March 2018. Sandra founded them in 2001, so they were already very well established and respected by both readers and advertisers alike. Over the past year, you might have noticed a number of changes with […]

A couple of years ago, augmented reality (AR) was a new technology that was a bit of a novelty. Now it is becoming part of the mainstream, and a tool that marketers should no longer ignore… What is augmented reality? This is a technology that uses headsets, screens or projectors to create images in a […]

There are a number of ways that businesses can do their bit for charity – it’s not all just about donating cold hard cash, nor CSR. And doing good can help you attract new clients and retain the best staff too… When you’re busy running a business, helping out a charity may not be at […]

The secret to handling any PR crisis is being prepared. We tell you how… At some stage in your company’s life, you are likely to experience some risk to your reputation – it may be something minor, such as a bad review online, or something major, like the Virgin Galactic’s Test crash in 2014. How […]

Why investing in PR is a great investment in your business… You have a small business – you and your staff are really busy – running the business, contacting clients, keeping up with the books. PR is not on your radar – surely it’s not something a small business needs? But every company, regardless of […]