The key to all effective marketing is the setting of clear objectives and adhering to these throughout the creative and delivery process. With online, or digital activity, its extremely important to evaluate and understand the current situation before proceeding to the next step, as this will drive the overall strategy.
The primary channels of digital marketing include email, the internet via SEO (search engine optimisation) and PPC (Per Per Click or Adwords), social media, mobile, TV and video and your website. Naturally there is some overlap here with advertising and direct marketing.
Examples of our work can be found below.
Sunnyside Rural Trust
Alison has been a really valuable resource for me at Sunnyside Rural Trust. She helped me get my e-newsletter up and running, sorting the design and training me to use Mailchimp. And she’s always at the end of the phone when I have a problem or need advice on a marketing idea. On top of that, she’s highly efficient and organised.