SME Marketing
Useful series of tips on SME Marketing from Alison Page, a Chartered Marketer with more than 25 years’ experience.
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Surviving Now and Planning for the Future
Read more: Surviving Now and Planning for the FutureYour business may have been hit hard already by the Coronavirus crisis, but spending time investing in your business now will mean you are ready when…
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Did someone say CRISIS
Read more: Did someone say CRISISWhat would you say to customers and clients if you had to close your office or shop because of the Coronavirus crisis, or if it delays…
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Ten Top Tips… for effective Marketing
Read more: Ten Top Tips… for effective MarketingMake this the year that your business really makes the most of any marketing opportunities. Whatever your budget, follow these simple steps to optimise your marketing…
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Making it clear – buyer enablement content
Read more: Making it clear – buyer enablement contentIt may sound complicated, but buyer enablement content just means ensuring your content gives your customers and prospects the information they need to make the best…
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Christmas Cards and Posting Dates 2019
Read more: Christmas Cards and Posting Dates 2019Handwritten Christmas cards sent to your clients can be a really nice touch – especially at a time when we’re bombarded with 24/7 email communications –…
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Check your relationship status: why relationship marketing is important
Read more: Check your relationship status: why relationship marketing is importantThe long-term goals of relationship marketing are just as important as the instant gratification of customer acquisition. Find out more… Relationship Marketing – what is it?…
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APM’s 10-Year Journey
Read more: APM’s 10-Year JourneyWe have recently celebrated APM’s 10-year anniversary and it’s been quite a journey, so I decided to take a quick look back at what’s happened over…
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Publishing a Magazine – a year in retrospect
Read more: Publishing a Magazine – a year in retrospectYou may remember that APM (Alison Page Marketing) purchased the Berkhamsted and Tring Living Magazine titles from Sandra Boothroyd-Todd in March 2018. Sandra founded them in…
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Augmented reality – time to make it work for marketing
Read more: Augmented reality – time to make it work for marketingA couple of years ago, augmented reality (AR) was a new technology that was a bit of a novelty. Now it is becoming part of the…
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Doing good – how small businesses can help charities
Read more: Doing good – how small businesses can help charitiesThere are a number of ways that businesses can do their bit for charity – it’s not all just about donating cold hard cash, nor CSR.…
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Protecting your reputation – PR crisis management
Read more: Protecting your reputation – PR crisis managementThe secret to handling any PR crisis is being prepared. We tell you how… At some stage in your company’s life, you are likely to experience…
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PR is powerful!
Read more: PR is powerful!Why investing in PR is a great investment in your business… You have a small business – you and your staff are really busy – running…