SME Marketing
Useful series of tips on SME Marketing from Alison Page, a Chartered Marketer with more than 25 years’ experience.
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A Guide to Developing Customer Personas
Read more: A Guide to Developing Customer PersonasGiving your target audience a face and a name can be really useful when producing your marketing content… When a magazine is launched, one of the…
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Maximising Your Content
Read more: Maximising Your ContentWhen you have a great idea and a blog post you’re pleased with, repurposing the content will help you reach as many would-be customers as possible.…
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Why content marketing is important for your business
Read more: Why content marketing is important for your business“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood…
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How to get your employees sharing your good news
Read more: How to get your employees sharing your good newsLearn to share – our simple guide to employee advocacy – 24/7 reliance on technology with instant answers and instant buying power has empowered your customers and, buyer…
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Employee Advocacy
Read more: Employee AdvocacyEmployee advocacy and social media sharing starts at home. There’s no need to blow your own trumpet when your employees can do it for you! There are…
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The new General Data Protection Regulation and what it means
Read more: The new General Data Protection Regulation and what it meansFirst up, what is the General Data Protection Regulation (otherwise known as GDPR)? It’s new legislation from the EU that is designed to help protect EU…
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Shop Local Advertising Opportunity
Read more: Shop Local Advertising OpportunityI have been made aware of a special ‘shop local’ feature to run in the Living Magazine Tring and Berkhamsted issues in the Spring – being…
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Developing Your Marketing Budget
Read more: Developing Your Marketing BudgetRight now, many companies are involved in their business planning for the year ahead. What capacity have you allowed for your marketing activities next year? You’ll…
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Case Study for Software Client
Read more: Case Study for Software ClientDownload and read our case study documenting a recent project. Throughout 2015 and the early part of 2016, Alison Page Marketing (APM) worked as part of…
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Don’t Disappear off the Radar this Summer
Read more: Don’t Disappear off the Radar this SummerIt’s a myth that everyone is away during July and August! There’s still plenty of business to go round – so make sure your company stays…
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How to Target your Audience
Read more: How to Target your AudienceWhen you’re planning your marketing activities, it’s really important to take a step back once in a while and remind yourself of your target audience and the relevance of…
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Ten Top Tips for Planning an Event
Read more: Ten Top Tips for Planning an EventI might have mentioned once or twice that I cut my teeth on event planning and once you know the drill, the whole thing becomes much…