SME Marketing

Over the past month, we’ve hosted our first marketing training workshops aimed at giving small businesses across Herts, Beds and Bucks the tools to create their own email marketing campaigns and blogs. ‘Email Marketing with Mailchimp’ took place on 26 June followed by ‘Blogging for Beginners’ on 3 July 2014, they were both great fun […]

Generally speaking an organisation will make a sizeable investment in its brand and promotion thereof, but how many companies communicate it internally and how many of its staff are aware of, and subscribe to, the brand values? The Importance of Engaging with your Employees The benefits are obvious when you think about it; employees working […]

Following Google’s changes to their algorithms, the words ‘Fresh, Unique and Relevant Content‘ have become synonymous with SEO (search engine optimisation). Did you realise that blogging is a perfect way of addressing this? On Thursday 3 July I will be running a half day workshop at The Holiday Inn Aylesbury, specifically for new bloggers. This […]

Are you making best use of your email database?  It’s often our biggest untapped resource, along with our ability to collect email sign-ups every time someone visits our website who are, of course, all prospective clients. Our Email Marketing with Mailchimp workshop on Thursday 26 June will give you the tools to address both. During […]

When Figaro Digital’s latest magazine landed on my doormat last week, it prompted the idea for my latest blog – that of mobile friendly websites. If you’ve been delaying optimising your website for mobile use, then now is the time to end any procrastination and make it a priority. The inside pages of the magazine […]

I am now helping InfoBerkhamsted promote their community website via social media.  If you are a business either in, or serving Berkhamsted, Tring or one of the surrounding villages, do take a look at the website and also at the advertising options for businesses, jobs and classifieds. I think its a great way of raising awareness […]

We all know how important search engine optimisation is for a business. Being at the top of Google, whether you are a large, national brand, or a small, local company, can literally transform your business. The vast majority of web searchers only click on the top 3 search results and rarely go as far as […]

Trade shows can be a fantastic way of making new contacts in your industry and increasing business. They can also be very expensive. The day of the trade show can pass very quickly, and without a plan you will find you’ve wasted your time and money. By planning ahead, you can get the most out […]

Is your blank sheet of paper – intended for either your marketing planning or your marketing activities – which, let’s face it, seemed such a good idea at the start of the New Year – still, well, a blank sheet of paper?! A blank piece of paper is seen as a great opportunity and embraced […]

So, you want to write a blog? It might be a standalone blog, or a blog attached to a website that promotes your business. How are you going to write it – and what’s it going to be about? And how are you going to get people to notice it? Here are a few tips to […]