SME Marketing

You’ll know from your own patterns of behaviour that, in this day and age, customers want to be involved, to be heard and expect to have their loyalty to your business recognised and perhaps even rewarded. As a result we, as a business, really need to engage with them at almost every level of the […]

If you’re doing the same thing over and over, basically like a hamster wheel and getting the same results, maybe its time for a change? From marketing campaign planning through to adhoc project support, Alison Page Marketing will be delighted to assist you and your business. We have developed a really solid reputation for quality […]

I was recently asked to critique and give advice on a new blog and, as is generally the case, it prompted thoughts for my own blog! So here’s some tips and advice on blog writing to help you get started! Why start a blog? First of all, why should you blog anyway? What’s a blog […]

I was recently asked by a young chap, fresh out of university for my thoughts and advice on the direction of his career, as he was considering entering the world of PR and Marketing. As I approach my 6th birthday, his question prompted me to give some thought to my own journey. These are just […]

Google has given us plenty of time to get our websites in order and to ensure they are fully responsive and therefore compatible with any size device or platform. Is yours? Check it online with Google’s little tool here. From 21 April 2015 Google will be introducing new algorithms bringing significant change to search results. […]

It’s easy to become immersed in liking, sharing posts on social media and to forget that your intention was to use it as a business tool, to promote your brand, products and services, and that the Holy Grail is customer engagement! Here’s just three simple and easy steps for you to implement straight away to […]

Are you planning events for the New Year but don’t really know how to spread the word in order to generate interest? If you can’t afford activities such as formal advertising and door drops, follow my little crib sheet detailing my top tips for an easy step-by-step guide, incorporating social media, fliers and email marketing: […]

Don’t get caught out and end up having to rush your Christmas postal mailings, plan in advance! The last posting dates for guaranteed delivery before Christmas are as follows: 2nd Class Mail –Thursday 18 December 1st Class Mail (and Royal Mail Signed For) – Saturday 20 December Royal Mail Special Delivery Guaranteed – Tuesday 23 […]

I recently ran a workshop on ‘Email Marketing with Mailchimp’ for local small businesses at the Holiday Inn Aylesbury. During the morning, we cover strategy, data protection, list building, social media integration and obviously design. Here’s a summary of my best practice tips if you’re looking to produce your own email marketing campaigns: Data Think […]

10 Powerful Reasons for using Email Marketing I’ve put together this list of 10 powerful reasons to help identify and clarify why email marketing should form part of your modern marketing mix. I’m really passionate about raising awareness of my clients’ activities, and email marketing is a great way of doing that.  I love the […]