SME Marketing

Videos are one of the most powerful marketing tools out there, and it’s easy to create your own – and this blog is a further addition to our series on maximising your content. Anyone who is familiar with social media (and even if you aren’t) will have witnessed the rise of the ‘vlogger’ in the […]

Web notifications can create deeper relationships with your website visitors. Interested in learning more or adding them to your marketing strategy? Find out more below… Engagement is a keyword in today’s online marketing world – and one way to help to engage and create a deeper connection with visitors to your website is by using […]

Giving your target audience a face and a name can be really useful when producing your marketing content… When a magazine is launched, one of the first jobs for the launch team is to identify their target market. To make it easier for the journalists and designers to adapt their style to suit, they often […]

When you have a great idea and a blog post you’re pleased with, repurposing the content will help you reach as many would-be customers as possible. Marketing yourself online can be a time-consuming business. Coming up with different subjects for your blog content takes time and brain power– so you should make the most of […]

“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” What is content marketing? Content marketing involves the sharing of content, predominantly online nowadays, from mixed mediums, such […]

Learn to share – our simple guide to employee advocacy – 24/7 reliance on technology with instant answers and instant buying power has empowered your customers and, buyer empowerment therefore, has created a new age of competitive advantage. Your staff can help you tap into this. Last month, we looked at the benefits of employee advocacy – getting […]

Employee advocacy and social media sharing starts at home. There’s no need to blow your own trumpet when your employees can do it for you! There are so many ways to promote your brand or business nowadays – but one that you may not have thought about is right on your doorstep. Employee advocacy is when […]

First up, what is the General Data Protection Regulation (otherwise known as GDPR)? It’s new legislation from the EU that is designed to help protect EU citizens and their personal data. Now you may already be thinking – ah, well we won’t be in the EU soon, so it won’t affect me – but think […]

I have been made aware of a special ‘shop local’ feature to run in the Living Magazine Tring and Berkhamsted issues in the Spring – being distributed from 6 March – and, if you are a local business, this is something you might be interested in. Living Magazine is still the number 1 local magazine […]

Right now, many companies are involved in their business planning for the year ahead. What capacity have you allowed for your marketing activities next year? You’ll need to consider both the resource and the financials… What is it for? The marketing budget is usually an estimate of projected costs to market your products or services […]