SME Marketing

Useful series of tips on SME Marketing from Alison Page, a Chartered Marketer with more than 25 years’ experience.

APM Business Planning

Marketing Planning Tips for 2013

January 3, 2013 by Alison Page 0 Comments

First of all, Happy New Year! Are you thinking you should be planning some marketing activity (or indeed strategy) for 2013, but just don’t know where to start and hence putting it off? Here’s a few simple tips to get you started and which should help the process: Identify first what you wish to achieve; for […]

APM social media

Social Media Marketing – a quick refresh

December 17, 2012 by Alison Page 0 Comments

Have you thought about your marketing activities for 2013 yet? Hopefully, even if you’ve not yet started, social media is on your list of ‘things to do’!  Here’s a quick refresh on the why’s and wherefores! The new frontier Social Media is changing everything, it’s the new frontier! In reality, there’s nothing to be scared […]

APM chartered marketer

Designatory Letters

December 2, 2012 by Alison Page 0 Comments

Love them or loathe them, the use of designatory letters (or post-nominal letters, also called post-nominal initials or post-nominal titles) is entirely down to the individual and perhaps their use is not as simple as one might assume. Designatory letters are letters placed after the name of a person to indicate that the individual holds […]

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Grow Your Business

November 15, 2012 by Alison Page 0 Comments

I went to see Nigel Botterill speak last week. The man is full of pure energy! I must admit I have been a little sceptical. Over the past year, there’s become almost a cult following of him, but I can now see why. Nigel spoke for a couple of hours and divulged is top 18 […]

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How loyal are you?

November 1, 2012 by Alison Page 0 Comments

In the main, we expect our customers and clients to be loyal to us and are generally somewhat surprised when they go elsewhere!  But how loyal are you to your customers? 02 regularly and actively promote exciting new offers to existing customers, but many companies constantly pursue new business.  Are you one of them?  Your […]

Royal Mail Christmas Posting Dates 2018

Christmas Posting Dates 2012

October 21, 2012 by Alison Page 0 Comments

Last Christmas posting dates for the UK in 2012 For information on international delivery, please refer to the Post Office website here. By the way, did you know that the Post Office is now an independent business, separate from Royal Mail?  Me neither.  Not sure it makes any difference either way… Last recommended posting date […]

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What is a Squeeze Page?

October 6, 2012 by Alison Page 0 Comments

What on earth is a squeeze page, I hear you cry! A Squeeze Pages is, in effect, a landing page on your website, where you capture the visitor’s details (ie, a prospective customer’s details) by offering something free, such as an eBook, white paper or a special deal.  Squeeze page plugins are also available for […]

Social Media

Social Media Marketing – What to measure and how

September 5, 2012 by Alison Page 0 Comments

Social media marketing may be deemed ‘free’ yet at the very least, you will be making an investment of your time, if not additional resources as well.  Therefore , you need to understand if its working for you. And the greater investment the more critical this becomes. Last week I joined a webinar by the […]

Small Business Guide to Google Analytics

The Key Elements of Google Analytics For Small Business

August 24, 2012 by Alison Page 0 Comments

Many small businesses venturing into the unknown world of the internet may feel daunted but it is essential they understand the importance and benefits of software such as Google Analytics and how to use it effectively to measure online activity. Find out how in this guest blog by Distinctly Digital. So what are the key elements […]

APM Business Tips

GREAT Low Cost Marketing Tips Part 4

August 8, 2012 by Alison Page 0 Comments

Part 4 of the series ‘GREAT Low Cost Marketing Tips’ is really a review of what’s gone before and a couple of thoughts in final conclusion: Do consider the value of your time versus the amount you might spend scratching your head! Remember the Planning stage from Part 1? All subsequent points pick up on […]