Social Media

Information, tips and advice for using social media to promote your business.

APM Customer journey

It’s all about the journey – customer journey management

August 23, 2019 by Alison Page 0 Comments

Marketing has evolved with technology – now, managing and optimising your customers’ experience is a vital part of the business… Times have moved on – and so has the role of marketing within a business. In the past, your marketing might have been carried out by someone skilled in communications, getting the message out there […]

Display and Print Advertising

Display advertising? We’ve got the power!

November 14, 2018 by Alison Page 0 Comments

Don’t forget the power of the press advertising when you’re putting together an integrated marketing campaign plan for next year… So much focus goes on digital these days that it can be easy to overlook the print press when considering your marketing campaign. But with more than 400 titles launching in the last year and […]

Marketing Technology

Marketing Technology: the future is out there

September 18, 2018 by Alison Page 0 Comments

Technology is forever changing, and new developments could alter the face of marketing as we know it, but your values must remain the same… With an ever-changing digital landscape, the opportunities available for marketing are expanding all the time. Virtual Reality One of the big changes in marketing technology in recent times is the introduction […]

Blog Writing for Business

Blog Writing for Business

December 13, 2017 by Alison Page 0 Comments

Where do you start when it comes to writing a blog about your business? When it comes to blogging, we always say write about what you know. It’s THE most important factor. If you write about a topic which is close to your heart and which you know well, it will most certainly come across […]

APM social media

Social Media for Business

November 8, 2017 by Alison Page 0 Comments

Do you have a social media strategy for your business? If you do, that’s great! There’s no better way to ensure maximum success for your social media efforts. A social media strategy sets out clear indicators for you and your team as to what the social media will look like, which platforms you will use, […]

Content Marketing courtesy of Castillo Dominici

Maximising Your Content

July 18, 2017 by Alison Page 0 Comments

When you have a great idea and a blog post you’re pleased with, repurposing the content will help you reach as many would-be customers as possible. Marketing yourself online can be a time-consuming business. Coming up with different subjects for your blog content takes time and brain power– so you should make the most of […]

Influencer Marketing

The Rise of Influencer Marketing

May 10, 2017 by Alison Page 0 Comments

What do you know about Influencer Marketing and is it really worth you spending time and energy on? In a recent study (The State of Influencer Marketing 2017) 94% of respondents said that using influencer marketing made for an effective campaign strategy. But is it possible to get an accurate ROI (return on investment) on […]

Image courtesy of digitalart at

How to get your employees sharing your good news

April 5, 2017 by Alison Page 0 Comments

Learn to share – our simple guide to employee advocacy – 24/7 reliance on technology with instant answers and instant buying power has empowered your customers and, buyer empowerment therefore, has created a new age of competitive advantage. Your staff can help you tap into this. Last month, we looked at the benefits of employee advocacy – getting […]

Employee Advocacy

Employee Advocacy

March 13, 2017 by Alison Page 0 Comments

Employee advocacy and social media sharing starts at home. There’s no need to blow your own trumpet when your employees can do it for you! There are so many ways to promote your brand or business nowadays – but one that you may not have thought about is right on your doorstep. Employee advocacy is when […]

Engaging with your customers

Engaging with your Customers

August 7, 2015 by Alison Page 0 Comments

You’ll know from your own patterns of behaviour that, in this day and age, customers want to be involved, to be heard and expect to have their loyalty to your business recognised and perhaps even rewarded. As a result we, as a business, really need to engage with them at almost every level of the […]