Social Media

Information, tips and advice for using social media to promote your business.

Hashtag Twitter

The Point of HashTags

February 7, 2012 by Alison Page 0 Comments

Last week I met with Rebecca Fennell at The Espresso Lounge in Tring, I should say on the recommendation of Jeremy Chapman of Roy Chapman Ltd. Anyway, Rebecca is a professional photographer and the meeting was to discuss her marketing activity.  As a result of showing me her absolutely fantastic portrait portfolios and wedding books, […]

Light Bulb Moment

Inbound vs Outbound Marketing

August 22, 2011 by Alison Page 0 Comments

15 Interesting Facts That You Might Not Know This is a great quote from Craig Davis, Chief Creative Officer Worldwide (J Walter Thompson – world’s 4th largest advertising agency)… “Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising.  We need to stop interrupting what people are […]

Social Media

The Social Media ‘revolution’ – unique or more of the same?

July 18, 2011 by Alison Page 4 Comments

There is no doubt that getting business through social media is the hot topic in business at the moment. There are those who say that it will revolutionise how we all do business. Well, stop press, every technology step change for the last 100 years has done just that, so we should be getting used […]

Copyright Law

The Intricacies of Copyright Law by Sarah Staines

April 8, 2011 by Alison Page 1 Comments

The Use of Photography for Promotional Purposes It is OK to comment on the clothes worn by a celebrity (if you use a photo and it was not taken by you or someone on your behalf then you will need the photographer or publisher of the photograph’s permission to use the picture) as long as […]

Social Media Platforms

Social Media: Love it or Hate it?

March 27, 2011 by Alison Page 1 Comments

This recent tweet from Sejual Shah, EFT expert, prompted my latest blog post: “You know you’ve left mainstream media behind when you first hear Liz Taylor has passed away through Twitter”  You can find out more about Sejual via twitter @EFTSejual. Love it or hate it, social media is firmly ensconced in our lives and no longer just […]

Dot Future Logo

Social Media for Business

March 18, 2011 by Alison Page 5 Comments

What’s it all about? The use of the social media platforms for business, such as LinkedIn, Twitter and Facebook, has been gaining momentum over the past couple of years.  As a result, many so called ‘gurus’ have jumped on the social media band-wagon and subsequently plagued us with little more than spam!  As a result, […]

APM Twitter for business

Twitter for Business

January 14, 2011 by Alison Page 2 Comments

Using Twitter for Business In October 2010 I was asked by Debbie Gilbert, founder of Viva Networking, to give a talk on the use of Twitter for Business at my local business networking group in Berkhamsted.  Such was the response that, not only did I secure a new client for my business, but also a […]

APM Business Tips

Helpful Hints & Tips for the Small Business Owner 3

October 1, 2010 by Alison Page 0 Comments

Do you know the difference between your Push and your Pull? Pull Marketing is the terminology that we use to differentiate social media from the more traditional forms of marketing which tend to have a ‘broadcast’ style. Examples of  ‘push’ marketing include advertising, leaflet dropping, cold calling etc.  One is literally ‘pushing’ a message out there.  […]