Social Media

With the introduction and massive popularity of social media marketing, you could be forgiven for thinking that email marketing is no longer viable.  However, the reality is quite different and email marketing should continue to play an important part of your business’ online marketing strategy.  This guide will review the basics through to best practice […]

Have you thought about your marketing activities for 2013 yet? Hopefully, even if you’ve not yet started, social media is on your list of ‘things to do’!  Here’s a quick refresh on the why’s and wherefores! The new frontier Social Media is changing everything, it’s the new frontier! In reality, there’s nothing to be scared […]

What on earth is a squeeze page, I hear you cry! A Squeeze Pages is, in effect, a landing page on your website, where you capture the visitor’s details (ie, a prospective customer’s details) by offering something free, such as an eBook, white paper or a special deal.  Squeeze page plugins are also available for […]

Social media marketing may be deemed ‘free’ yet at the very least, you will be making an investment of your time, if not additional resources as well.  Therefore , you need to understand if its working for you. And the greater investment the more critical this becomes. Last week I joined a webinar by the […]

Part 4 of the series ‘GREAT Low Cost Marketing Tips’ is really a review of what’s gone before and a couple of thoughts in final conclusion: Do consider the value of your time versus the amount you might spend scratching your head! Remember the Planning stage from Part 1? All subsequent points pick up on […]

Following my two previous blogs relating to my presentation ‘GREAT Low Cost Marketing Tips’ we move on to… The LOW COST Stuff! If you’ve been following my blog series ‘GREAT Low Cost Marketing Tips’ you’ll know that previously we’ve looked at both Part 1 Planning and Part 2 the FREE stuff.  All of the following […]

So, onto Part 2 of my GREAT Low Cost Marketing Tips Presentation… The FREE Stuff Yes it’s there, and if you’re not taking advantage of it, the only question is why not? Online Directories – Search in Google for free directories and listings to register your business; you should easily be able to find 15 – 20 […]

I thought this might be a useful follow-on post to the previous with regards to losing control.  This blog covers a different type of control! Social Media is so named because the networks (ie, Facebook, Twitter, LinkedIn etc) promote social interaction. If you’re using any of them for business purposes, you will find them most […]

I am a ‘baby boomer’ and I embrace social networking. Today Generation Y (the Millennials) make full use of social media channels. For them email is almost extinct. Facebook, Twitter and other social networks are their mainstay. They communicate, buy and sell, arrange social functions, share music, photos, and videos, on these channels.  Threatened by […]

There are some fundamental basics to social media marketing which I often see forgotten. Ok so none of us is perfect and we’re all trying to cram too much into our busy lives already. However, if you are using any of the Social Media Networks to promote your business, then do try to implement at least […]