SME Marketing

Useful series of tips on SME Marketing from Alison Page, a Chartered Marketer with more than 25 years’ experience.

APM Trinity Symbol to Represent Trust

Without trust we have nothing

August 24, 2020 by Alison Page 0 Comments

Building trust is important for any healthy relationship, and it’s something that should be at the core of your brand and its values. Any relationship counsellor will tell you that without trust, the relationship is bound to fail. As a company, you should view your relationship with your staff and your customers in the same […]

APM Show and Tell open sign

Getting your Covid-safe Message out there

July 27, 2020 by Alison Page 0 Comments

It is one thing businesses, shops, pubs and restaurants re-opening, it’s another thing entirely persuading the mainstream population to visit them. Now is the time for your business to ‘show and tell’ and convince people that it is safe to venture out. So, as the world starts to get back to this new kind of […]

APM Marketing after COVID

Coming out the other side – marketing after COVID-19

June 22, 2020 by Alison Page 0 Comments

As lockdown eases and retail, business and tourism begins to reopen, we consider what your marketing and business strategy should look like. Our survive and thrive article at the start of lockdown talked about what to do then, this is a new article for right now. Marketing Strategy Post COVID As the UK slowly begins […]

APM Understanding your target client

Why you need to understand your ideal client

May 20, 2020 by Alison Page 0 Comments

Identifying your target client is hugely important for SMEs and delving deeper and really understanding what they need and what they want can make a huge difference when planning your marketing strategy. We explain why… Knowing your Ideal Client To have an effective marketing strategy, you need to know who your target audience is. Identifying […]

Men in Conversation

Let’s talk – how conversation is the most powerful marketing tool

April 14, 2020 by Alison Page 0 Comments

Are you missing out on a simple way to get your business in front of the right people? Conversation Marketing Elvis wanted ‘A Little Less Conversation’, but if you’re in business – and especially in marketing – what you need is MORE conversation! Conversation and engaging with people are both vital if you want your […]

Crisis surfer rescue

Surviving Now and Planning for the Future

March 25, 2020 by Alison Page 0 Comments

Your business may have been hit hard already by the Coronavirus crisis, but spending time investing in your business now will mean you are ready when things begin to get back to normal. A positive mental attitude is as important in business as it is in life… Plan now for the new normal Many businesses […]

Dir of Public Health Coronavirus Crisis | APM

Did someone say CRISIS

March 16, 2020 by Alison Page 0 Comments

What would you say to customers and clients if you had to close your office or shop because of the Coronavirus crisis, or if it delays deliveries or services? This is not a time for panic, but does highlight the importance of having either a crisis or risk and reputation management plan in place… Revisit […]

Ten Top Tips… for effective Marketing

February 18, 2020 by Alison Page 0 Comments

Make this the year that your business really makes the most of any marketing opportunities. Whatever your budget, follow these simple steps to optimise your marketing strategies… Simple steps to ensure marketing ROI Regardless of what you spend on budgeting, and whether you have a team responsible for this part of your business, or the […]

Making it clear – buyer enablement content

January 21, 2020 by Alison Page 0 Comments

It may sound complicated, but buyer enablement content just means ensuring your content gives your customers and prospects the information they need to make the best decision… Help your clients make the right decision One of the marketing watchwords for this year is buyer enablement. What it means, in non-marketing speak, is giving your existing […]

Christmas Cards and Posting Dates 2019

December 5, 2019 by Alison Page 0 Comments

Handwritten Christmas cards sent to your clients can be a really nice touch – especially at a time when we’re bombarded with 24/7 email communications – to show that you value them. Perhaps you could thank your clients for their business and thank your suppliers for their support. Sending a handwritten card can really reinforce […]