Marketing Plan

APM Integrated Communications

The Integrated Communications Plan

November 25, 2016 by Alison Page 0 Comments

An integrated communications plan is more than just utilising a common strapline across your adverts, using a single colour palette or force-fitting messages from one medium to another.  Real integration means communicating a consistent brand identity from one message to another and medium to medium and, more importantly, delivering consistently on that identity. As the number and different […]

Target Audience

How to Target your Audience

June 17, 2016 by Alison Page 0 Comments

When you’re planning your marketing activities, it’s really important to take a step back once in a while and remind yourself of your target audience and the relevance of your branding. This may seem obvious, but when was the last time you really thought about who your prospective customers or clients are? This is just as important whether […]

APM Blank paper pexels-karolina-grabowska-4195410

New Year, New Marketing Plan

January 20, 2016 by Alison Page 0 Comments

So we’re a few weeks into the New Year. You’ve trawled through the backlog of emails and voicemails and caught up with all of the pressing tasks. Now your mind turns to the rest of 2016 – and how you’re going to grow your business… You need a marketing plan Do you have a marketing […]