Marketing Strategy
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Augmented reality – time to make it work for marketing
Read more: Augmented reality – time to make it work for marketingA couple of years ago, augmented reality (AR) was a new technology that was a bit of a novelty. Now it is becoming part of the…
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When a Marketing Consultant can help your company grow
Read more: When a Marketing Consultant can help your company growMarketing – whether digital or traditional – is something every company needs to consider at some time. And the start of the year is a great…
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The Integrated Communications Plan
Read more: The Integrated Communications PlanAn integrated communications plan is more than just utilising a common strapline across your adverts, using a single colour palette or force-fitting messages from one medium…
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Why is Marketing Segmentation Important
Read more: Why is Marketing Segmentation ImportantThis month we look at marketing segmentation, an oft forgotten but highly powerful subject! One of the keys to a successful marketing strategy is segmentation –…
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Marketing Strategy and Planning
Read more: Marketing Strategy and PlanningIs your blank sheet of paper – intended for either your marketing planning or your marketing activities – which, let’s face it, seemed such a good…
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Marketing Planning Tips for 2013
Read more: Marketing Planning Tips for 2013First of all, Happy New Year! Are you thinking you should be planning some marketing activity (or indeed strategy) for 2013, but just don’t know where to…
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Helpful Hints & Tips for the Small Business Owner 9
Read more: Helpful Hints & Tips for the Small Business Owner 9How well do you know your customers? I regularly meet with small business contacts through various networking channels and continue to be surprised at the sheer…
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Helpful Hints & Tips for the Small Business Owner 7
Read more: Helpful Hints & Tips for the Small Business Owner 7However you brand yourself or market your business, ensure you are consistent across all mediums and communications, online and offline. Inconsistency can be both confusing and…
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Hello World!
Read more: Hello World!My First Blog by Alison Page Wow, how exciting is this! Not sure if I feel like an intrepid explorer taking my first tentative steps into…