Blog
Welcome to the Alison Page Marketing blog – your go-to source for sharp, practical marketing and PR insights designed especially for UK small and medium-sized enterprises. Written by Chartered Marketer Alison Page, each post delivers clear, actionable guidance on topics like customer loyalty, referral growth, strategic networking, and more.
Whether you’re looking to refine your target audience, boost customer retention, or streamline your marketing planning, this blog offers smart, no-nonsense solutions grounded in real-world experience. Check out our most recent articles below and subscribe to get fresh insights straight to your inbox.
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The Importance of Local SEO for SMEs
Read more: The Importance of Local SEO for SMEsFor small businesses, visibility is everything – and in today’s digital-first world, that visibility increasingly depends on your search engine presence. While traditional SEO helps your…
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Data Regulation Gets an Update – What the New UK Data Act Means for Your Business
Read more: Data Regulation Gets an Update – What the New UK Data Act Means for Your BusinessThe UK’s data protection landscape has taken a significant step forward with the Data Use and Access Act 2025 (DUAA) receiving Royal Assent in June 2025.…
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Walking the Talk: What Selling My Own Business Taught Me
Read more: Walking the Talk: What Selling My Own Business Taught MeAt the end of February this year, I completed on the sale of Berkhamsted & Tring Living Magazines – a business I’d owned and developed for…
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Referral Marketing: How to Turn Happy Clients into Your Best Advocates
Read more: Referral Marketing: How to Turn Happy Clients into Your Best AdvocatesIn last month’s blog, we explored the value of loyalty marketing and how it helps keep your existing customers coming back. A natural next step is…
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Loyalty Marketing: How to Keep Customers Coming Back
Read more: Loyalty Marketing: How to Keep Customers Coming BackIn a marketplace where attention spans are short and competition is fierce, attracting new customers is just the beginning. The real value for small businesses lies…
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Strategic Partnerships: A Marketing Tactic You Shouldn’t Ignore (Part 2)
Read more: Strategic Partnerships: A Marketing Tactic You Shouldn’t Ignore (Part 2)In the second of our two-part series on the importance of networking and partnerships as essential marketing tactics for small businesses, this month we’re focusing on…
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Networking: A Marketing Tactic You Shouldn’t Ignore
Read more: Networking: A Marketing Tactic You Shouldn’t IgnoreFor small businesses looking to establish themselves and grow, networking and strategic partnerships can be a game-changer. While digital marketing plays a crucial role in raising…
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Marketing Made Simple: No-Brainer Tips for UK SMEs
Read more: Marketing Made Simple: No-Brainer Tips for UK SMEsRunning a small business is no small feat, especially when it comes to marketing. With limited budgets and time, it’s easy for Owner Managers to feel…
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Assessing the Success of Your Marketing Efforts: A Guide for Small Business Owners
Read more: Assessing the Success of Your Marketing Efforts: A Guide for Small Business OwnersAs the year comes to a close, many small business owners find themselves reflecting on the past 12 months, scrutinising their strategies, and, most importantly, evaluating…
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Why Business Planning is Crucial for Marketing Success
Read more: Why Business Planning is Crucial for Marketing SuccessEffective business planning is essential for aligning your marketing department with overall business goals, ensuring focused strategies, consistent messaging, and optimal resource allocation. For SMEs, a…
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Why Q4 Business Planning is the Key to a Strong Start in the New Year for SMEs
Read more: Why Q4 Business Planning is the Key to a Strong Start in the New Year for SMEsEffective business planning in Q4 is essential for SMEs aiming to start the new year strong. By reviewing performance, aligning strategies, and forecasting budgets, businesses can…
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Creating Eye-Catching Visuals on a Budget
Read more: Creating Eye-Catching Visuals on a BudgetCompelling visuals are crucial for any business, big or small in today’s digital world. For small to medium-sized enterprises (SMEs), creating professional-grade marketing materials can be…