Blog
Welcome to the Alison Page Marketing blog – your go-to source for sharp, practical marketing and PR insights designed especially for UK small and medium-sized enterprises. Written by Chartered Marketer Alison Page, each post delivers clear, actionable guidance on topics like customer loyalty, referral growth, strategic networking, and more.
Whether you’re looking to refine your target audience, boost customer retention, or streamline your marketing planning, this blog offers smart, no-nonsense solutions grounded in real-world experience. Check out our most recent articles below and subscribe to get fresh insights straight to your inbox.
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Why Identifying Your Target Audience is Crucial for Success
Read more: Why Identifying Your Target Audience is Crucial for SuccessIn today’s busy marketplace, businesses of all sizes strive to capture the attention of potential customers. But in such a diverse and dynamic environment, how do…
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Understanding the Concept of a Target Audience
Read more: Understanding the Concept of a Target AudienceEver wondered what people mean when they talk about target audience? In this first article in our new series, we explain what marketers mean when they…
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How to Generate More Leads for Your Business
Read more: How to Generate More Leads for Your BusinessWhether you’re looking to grow or stabilise, a common query is how to generate more leads for your business. So, how can you consistently attract and…
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Why a marketing plan is important for small businesses
Read more: Why a marketing plan is important for small businessesIn our 24/7 ‘always on’ world every decision counts, especially for small businesses and SME’s (Small and Medium Sized Enterprises) striving to make their mark. Amidst…
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Striking a Balance: Unveiling the Power of Long-Term Brand Marketing v Short-Term Sales Tactics
Read more: Striking a Balance: Unveiling the Power of Long-Term Brand Marketing v Short-Term Sales TacticsBoth strategies offer unique advantages, and a harmonious blend can create a powerful and sustainable marketing approach. Striking this balance ensures not only immediate success but…
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The Power of Blogging for Small Businesses
Read more: The Power of Blogging for Small BusinessesUnleashing the power of blogging can be a game-changer for small to medium-sized businesses, especially if you’re not investing in paid search or paid advertising. It’s…
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Navigating the Marketing Maze: A Guide for Small Business Owners
Read more: Navigating the Marketing Maze: A Guide for Small Business OwnersUnderstanding the role of marketing within your business is crucial for long-term growth. It is more than just an add-on, it’s an essential part of your…
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Navigating Website Accessibility Regulations in the UK
Read more: Navigating Website Accessibility Regulations in the UKThe equality act makes it illegal to discriminate against various groups, including people living with disabilities. The Equality Act also states that websites must be accessible…
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Does Small Business Marketing Differ from Corporate Marketing?
Read more: Does Small Business Marketing Differ from Corporate Marketing?Small businesses can develop very successful marketing strategies that will help them grow their business. Here we outline some of the differences between small business marketing…
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The Marketing Funnel in Practice
Read more: The Marketing Funnel in PracticeHave you come across the term ‘marketing funnel’ and wondered what it means? The simple answer is that it’s a way to visualise the customer journey.…
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How can AI help Marketing?
Read more: How can AI help Marketing?Artificial Intelligence is not a new concept, yet it is now widely available as a means of streamlining many marketing activities. In this article, we outline…
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Work Smarter with Automated Marketing
Read more: Work Smarter with Automated Marketing‘Work smarter not harder’ is a phrase that we endorse at Alison Page Marketing. If there is an effective way to boost productivity and performance, without…