Ten Top Tips… for effective Marketing

February 18, 2020 by Alison Page 0 Comments

Make this the year that your business really makes the most of any marketing opportunities. Whatever your budget, follow these simple steps to optimise your marketing strategies… Simple steps to ensure marketing ROI Regardless of what you spend on budgeting, and whether you have a team responsible for this part of your business, or the […]

Making it clear – buyer enablement content

January 21, 2020 by Alison Page 0 Comments

It may sound complicated, but buyer enablement content just means ensuring your content gives your customers and prospects the information they need to make the best decision… Help your clients make the right decision One of the marketing watchwords for this year is buyer enablement. What it means, in non-marketing speak, is giving your existing […]

Christmas Cards and Posting Dates 2019

December 5, 2019 by Alison Page 0 Comments

Handwritten Christmas cards sent to your clients can be a really nice touch – especially at a time when we’re bombarded with 24/7 email communications – to show that you value them. Perhaps you could thank your clients for their business and thank your suppliers for their support. Sending a handwritten card can really reinforce […]

Rrelationship Marketing

Check your relationship status: why relationship marketing is important

November 21, 2019 by Alison Page 0 Comments

The long-term goals of relationship marketing are just as important as the instant gratification of customer acquisition. Find out more… Relationship Marketing – what is it? This is where a business focuses on long-term issues such as customer loyalty and keeping customer engagement going for longer than just that quick sale. The idea is that […]

APM 10th Anniversary outing

APM’s 10-Year Journey

October 14, 2019 by Alison Page 0 Comments

We have recently celebrated APM’s 10-year anniversary and it’s been quite a journey, so I decided to take a quick look back at what’s happened over that time! How it all started My background was in the motor industry, with time spent at Volvo Head Office – then in Marlow – and then many years […]

APM Living Magazines Autumn 2019 Covers

Publishing a Magazine – a year in retrospect

September 19, 2019 by Alison Page 0 Comments

You may remember that APM (Alison Page Marketing) purchased the Berkhamsted and Tring Living Magazine titles from Sandra Boothroyd-Todd in March 2018. Sandra founded them in 2001, so they were already very well established and respected by both readers and advertisers alike. Over the past year, you might have noticed a number of changes with […]

APM Customer journey

It’s all about the journey – customer journey management

August 23, 2019 by Alison Page 0 Comments

Marketing has evolved with technology – now, managing and optimising your customers’ experience is a vital part of the business… Times have moved on – and so has the role of marketing within a business. In the past, your marketing might have been carried out by someone skilled in communications, getting the message out there […]

APM Sjydive cake for the Hospice

Hospice of St Francis and Alison Page Marketing Joint Celebrations

July 16, 2019 by Alison Page 0 Comments

Left (L-R): Tamsyn Marshall, Rehabilitation Assistant; Fay Richardson, Director of Care; Kate Grigg Head of Events; Alison Page of Alison Page Marketing; Abbie Kent, Events Assistant; and Antonia Dean, Lecturer Practitioner Not only did local businesswoman Alison Page of Alison Page Marketing raise over £1,000 for the 40th anniversary of The Hospice of St Francis […]

Alison Page Skydive landed

Marking The 40th Anniversary Of The Hospice Of St Francis And The 10th Anniversary Of Alison Page Marketing

July 8, 2019 by Alison Page 0 Comments

Marking the 40th anniversary of the Hospice of St Francis with a skydive was local business woman Alison Page’s way of achieving a lifetime’s ambition as well as celebrating the 10th anniversary of her business. Hospice Corporate Partner Alison Page of Alison Page Marketing says: “When I realised that my company’s 10th anniversary coincided with […]

APM Alison Page Brief Encounter wigth Tring Living

A Brief Encounter with Tring Together

June 10, 2019 by Alison Page 0 Comments

Tring Together asked me if I would like to feature as the ‘Brief Encounter’ in their May business newsletter and I was delighted to accept! Every month Tring Together do a short Q&A with one of their BusinessMart members. For those not in the know, BusinessMart is a popular networking event where you can meet […]