Blog

Display and Print Advertising

Display advertising? We’ve got the power!

November 14, 2018 by Alison Page 0 Comments

Don’t forget the power of the press advertising when you’re putting together an integrated marketing campaign plan for next year… So much focus goes on digital these days that it can be easy to overlook the print press when considering your marketing campaign. But with more than 400 titles launching in the last year and […]

APM EU ePrivacy regulation aka cookie law

ePrivacy – the Next Step from GDPR

October 17, 2018 by Alison Page 0 Comments

Digital and e-marketers need to look toward the development of new e-privacy regulation… We know what you’re thinking – we’ve only just got ourselves in line for the GDPR regulations that were introduced in May, and now you’re talking about yet more regulation, which will affect anyone who is involved in digital or e-marketing. Next […]

Marketing Technology

Marketing Technology: the future is out there

September 18, 2018 by Alison Page 0 Comments

Technology is forever changing, and new developments could alter the face of marketing as we know it, but your values must remain the same… With an ever-changing digital landscape, the opportunities available for marketing are expanding all the time. Virtual Reality One of the big changes in marketing technology in recent times is the introduction […]

mission Statement

On a mission

August 6, 2018 by Alison Page 0 Comments

What is a mission statement and why every business should have one… A mission statement helps to define the business you are in, what the goals of the business are and what your objectives are…and can provide differentiation and competitive advantage over your rivals Think about why you stay loyal to a brand – it’s […]

High Street Shops

SOS – Save Our Stores

July 11, 2018 by Alison Page 0 Comments

Marketing has a vital role to play in keeping local high streets alive… It’s not looking good for bricks-and-mortar stores on the high streets at the moment – House of Fraser has recently cut more than half of its UK stores, leaving 6,000 jobs in its wake, while Toys R Us has also said a […]

Walk on the client side

June 15, 2018 by Alison Page 0 Comments

Find out what the benefits are of working with a marketing consultancy with client-side experience… Being able to see things from both sides is a great benefit in most lines of work. It’s why journalists make good PR people – having worked on the ‘other side’ they know just what it is that newspaper and […]

Print Media

Print is dead, long live print

May 14, 2018 by Alison Page 0 Comments

As digital content and advertising increases, is there still a place for print media? While it is true that many magazine and newspaper sales have declined, its certainly not all over for the world of specialist print media, despite the dire predictions that have been made since the dawn of the internet. Indeed, it appears […]

GDPR

Its Time to Embrace the GDPR

February 20, 2018 by Alison Page 0 Comments

If you’ve not yet done so, its time to embrace the GDPR – the General Data Protection Regulation becomes lawful on 25 May 2018. It builds upon the existing Data Protection Act so the good news is that many of the marketing requirements remain unchanged. If in doubt, please seek legal counsel. You can also […]

New Year Marketing Offer

New Year Marketing Offer

January 15, 2018 by Alison Page 0 Comments

If you’re finding yourself overwhelmed by content on social media with no idea of which direction to take for your business in 2018, then sign up to our New Year Marketing Offer for some no-nonsense, effective marketing advice. For the months of January and February 2018, we are offering SME’s (small to medium sized enterprises) […]

2018 Marketing Tips

Top 3 Marketing Tips for 2018

January 3, 2018 by Alison Page 0 Comments

This year we’ve kept it nice and simple with our top 3 marketing tips for planning your activity in 2018: Keep experimenting! With the constant changes in technology, our world and the way in which we live is ever-changing. If you’re not changing, updating and adapting the way you do business, don’t be surprised by […]