Blog
Welcome to the Alison Page Marketing blog – your go-to source for sharp, practical marketing and PR insights designed especially for UK small and medium-sized enterprises. Written by Chartered Marketer Alison Page, each post delivers clear, actionable guidance on topics like customer loyalty, referral growth, strategic networking, and more.
Whether you’re looking to refine your target audience, boost customer retention, or streamline your marketing planning, this blog offers smart, no-nonsense solutions grounded in real-world experience. Check out our most recent articles below and subscribe to get fresh insights straight to your inbox.
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What are Touchpoints in Marketing?
Read more: What are Touchpoints in Marketing?Touchpoints in marketing are simply any interaction between a brand and the customer. The challenge for business is that people rarely buy on impulse, and therefore…
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Is There a Place for Print Marketing?
Read more: Is There a Place for Print Marketing?In a digital world, social media has become an essential marketing tool for building brand awareness, extending reach and connecting with customers. Does this mean we…
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Build a Successful Business on Solid Marketing Foundations
Read more: Build a Successful Business on Solid Marketing FoundationsAre you looking for a quick win with your marketing efforts, or a sustainable strategy on which your business can grow? We hear of social media…
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How Marketing Strategy Builds Business Success
Read more: How Marketing Strategy Builds Business SuccessA strong marketing strategy is essential for any business’ success. You may produce amazing products or deliver the best services, but if few potential customers have…
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How hard are you making it for your customers to do business with you?
Read more: How hard are you making it for your customers to do business with you?Not all costs are financial. When a customer buys from you, whether a product or a service, the transactional costs they carry extend far beyond the…
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How Important is Building a Mailing List?
Read more: How Important is Building a Mailing List?Emailing your customers and prospects can be a great means of communication, but it is sometimes regarded as spam. In this article, we explore the benefits…
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Case Study – J Finance Ltd
Read more: Case Study – J Finance LtdOur Case Study demonstrates how APM supported J Finance Limited, a financial services company located in Newbury, Berkshire, with their business growth aspirations… Setting the Scene…
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How to Work with an Outsourced Team
Read more: How to Work with an Outsourced TeamOutsourcing your marketing activity is an option for SMEs, but how can you be sure of getting good results? We explore the benefits of working with…
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Rebranding: What Is Involved?
Read more: Rebranding: What Is Involved?Your company’s brand is its identity. It influences how the organisation, goods and services are perceived, who they appeal to and what those customers can expect.…
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Cash In on Christmas
Read more: Cash In on ChristmasChristmas seems like a long way off when you are sitting in the garden on a long summer’s evening – especially with the UK experiencing its…
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Five Customer Retention Strategies
Read more: Five Customer Retention StrategiesMany clients approach us with the goal of lead generation and conversion. Whilst this is an important marketing strategy, the best return on investment doesn’t always…
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Marketing Tips for Business Relocation
Read more: Marketing Tips for Business RelocationRelocating your business is no easy decision and will undoubtedly be a challenging time. That said, business relocation can provide a fantastic marketing opportunity – with…