Not all costs are financial. When a customer buys from you, whether a product or a service, the transactional costs they carry extend far beyond the price. Your buyers also incur non-financial costs; notably the time and effort it takes to find what they are looking for, whether it’s the opening hours on your website […]

Emailing your customers and prospects can be a great means of communication, but it is sometimes regarded as spam. In this article, we explore the benefits of building a mailing list and how to use this marketing opportunity wisely to maximise engagement and avoid unsubscribes… Is Email Marketing Effective? Email marketing has been around for […]

Our Case Study demonstrates how APM supported J Finance Limited, a financial services company located in Newbury, Berkshire, with their business growth aspirations… Setting the Scene for Growth Founded in 2001, J Finance Ltd quickly established itself as an approachable, helpful and proactive financial services company in Newbury. By 2016, this independent business had earned […]

Outsourcing your marketing activity is an option for SMEs, but how can you be sure of getting good results? We explore the benefits of working with an external marketing team and the value of collaboration… Why Outsource Business Activities? In a YouGov survey*, three-quarters of UK businesses had outsourced a service. Whilst IT companies were […]

Your company’s brand is its identity. It influences how the organisation, goods and services are perceived, who they appeal to and what those customers can expect. If your image no longer aligns with the company culture and priorities, you may be considering a change. By understanding what is involved, you can decide if rebranding is […]

Christmas seems like a long way off when you are sitting in the garden on a long summer’s evening – especially with the UK experiencing its annual heatwave right now! However, to make the most of the peak selling season, plans need to be formulated now. We share small business marketing ideas to help you […]

Many clients approach us with the goal of lead generation and conversion. Whilst this is an important marketing strategy, the best return on investment doesn’t always come from acquiring new customers. Greater gains can be achieved with a comprehensive customer retention strategy… Customer Retention Strategies What plans do you have in place for retaining customers […]

Relocating your business is no easy decision and will undoubtedly be a challenging time. That said, business relocation can provide a fantastic marketing opportunity – with a clear marketing plan and considered execution, you can extend your reach and build your customer base. In March, we shared a case study relating to the relocation of […]

Event planning has undergone some significant changes in recent times, with hybrid events now becoming commonplace. We explore planning and promotion before, during and after an in-person and virtual, hybrid event. The Rapid Rise of Online Events The pandemic saw the rapid adoption of virtual technology that enabled virtual events to take place during isolation. […]

Our Case Study demonstrates how APM worked with Roy Chapman Ltd to maintain its loyal customers whilst attracting new business following a relocation from Berkhamsted to Tring in Hertfordshire… Generating leads following a relocation For any driver living in Tring and the surrounding villages, Roy Chapman Ltd is the place to take your car for […]