APM Cost of doing business

How hard are you making it for your customers to do business with you?

January 17, 2023 by Alison Page 0 Comments

Not all costs are financial. When a customer buys from you, whether a product or a service, the transactional costs they carry extend far beyond the price. Your buyers also incur non-financial costs; notably the time and effort it takes to find what they are looking for, whether it’s the opening hours on your website […]

APM Mailing List

How Important is Building a Mailing List?

November 14, 2022 by Alison Page 0 Comments

Emailing your customers and prospects can be a great means of communication, but it is sometimes regarded as spam. In this article, we explore the benefits of building a mailing list and how to use this marketing opportunity wisely to maximise engagement and avoid unsubscribes… Is Email Marketing Effective? Email marketing has been around for […]

APM-JFinance Case Study

Case Study – J Finance Ltd

October 25, 2022 by Alison Page 0 Comments

Our Case Study demonstrates how APM supported J Finance Limited, a financial services company located in Newbury, Berkshire, with their business growth aspirations… Setting the Scene for Growth Founded in 2001, J Finance Ltd quickly established itself as an approachable, helpful and proactive financial services company in Newbury. By 2016, this independent business had earned […]

APM Outsourced team

How to Work with an Outsourced Team

September 26, 2022 by Alison Page 0 Comments

Outsourcing your marketing activity is an option for SMEs, but how can you be sure of getting good results? We explore the benefits of working with an external marketing team and the value of collaboration… Why Outsource Business Activities? In a YouGov survey*, three-quarters of UK businesses had outsourced a service. Whilst IT companies were […]

APM Rebranding

Rebranding: What Is Involved?

August 8, 2022 by Alison Page 0 Comments

Your company’s brand is its identity. It influences how the organisation, goods and services are perceived, who they appeal to and what those customers can expect. If your image no longer aligns with the company culture and priorities, you may be considering a change. By understanding what is involved, you can decide if rebranding is […]

APM Christmas marketing

Cash In on Christmas

July 11, 2022 by Alison Page 0 Comments

Christmas seems like a long way off when you are sitting in the garden on a long summer’s evening – especially with the UK experiencing its annual heatwave right now! However, to make the most of the peak selling season, plans need to be formulated now. We share small business marketing ideas to help you […]

APM customer retention

Five Customer Retention Strategies

June 10, 2022 by Alison Page 0 Comments

Many clients approach us with the goal of lead generation and conversion. Whilst this is an important marketing strategy, the best return on investment doesn’t always come from acquiring new customers. Greater gains can be achieved with a comprehensive customer retention strategy… Customer Retention Strategies What plans do you have in place for retaining customers […]

APM Business relocation

Marketing Tips for Business Relocation

May 16, 2022 by Alison Page 0 Comments

Relocating your business is no easy decision and will undoubtedly be a challenging time. That said, business relocation can provide a fantastic marketing opportunity – with a clear marketing plan and considered execution, you can extend your reach and build your customer base. In March, we shared a case study relating to the relocation of […]

APM Hybrid Event Planning

A Guide to Planning & Promoting Hybrid Events

April 20, 2022 by Alison Page 0 Comments

Event planning has undergone some significant changes in recent times, with hybrid events now becoming commonplace. We explore planning and promotion before, during and after an in-person and virtual, hybrid event. The Rapid Rise of Online Events The pandemic saw the rapid adoption of virtual technology that enabled virtual events to take place during isolation. […]

APM Roy Chapman New Blue Family Logo

Case Study – Roy Chapman Ltd

March 15, 2022 by Alison Page 0 Comments

Our Case Study demonstrates how APM worked with Roy Chapman Ltd to maintain its loyal customers whilst attracting new business following a relocation from Berkhamsted to Tring in Hertfordshire… Generating leads following a relocation For any driver living in Tring and the surrounding villages, Roy Chapman Ltd is the place to take your car for […]