The equality act makes it illegal to discriminate against various groups, including people living with disabilities. The Equality Act also states that websites must be accessible to all users. But what does that mean for businesses and organisations in the UK and what legislation should you be adhering to? What is the legal requirement for […]

Small businesses can develop very successful marketing strategies that will help them grow their business. Here we outline some of the differences between small business marketing and corporate marketing strategies to help you consider and identify what will be most effective for your small business… Small Business Marketing The simple answer is yes, small business […]

Have you come across the term ‘marketing funnel’ and wondered what it means? The simple answer is that it’s a way to visualise the customer journey. It’s the various stages from awareness of your brand, through to making a purchase, signing up for something or making a booking. Here we take you through the phases […]

Artificial Intelligence is not a new concept, yet it is now widely available as a means of streamlining many marketing activities. In this article, we outline some of the ways that AI is transforming marketing, along with a few considerations before you put your brand in the hands of AI… Marketing AI Artificial Intelligence (AI) […]

‘Work smarter not harder’ is a phrase that we endorse at Alison Page Marketing. If there is an effective way to boost productivity and performance, without detrimental effects, we are on board! In this article, we share how automation can help you extend your reach and enhance customer relations. Equally, we want to highlight where […]

Market research is all about understanding the positioning of your products and services to ensure they best meet the needs of your target customer. Business owners typically undertake considerable market research before launching their company, but is this enough? In this article, we share why ongoing market research is necessary. When Did Your Company Last […]

Touchpoints in marketing are simply any interaction between a brand and the customer. The challenge for business is that people rarely buy on impulse, and therefore one touchpoint is not enough to convince them to make a purchase. Not only that, but we are exposed to thousands of messages every day. So, how many touchpoints […]

In a digital world, social media has become an essential marketing tool for building brand awareness, extending reach and connecting with customers. Does this mean we can ditch traditional advertising options or is there still a place for print marketing? Five years on from our previous article, we review the current situation. Can Print Marketing […]

Are you looking for a quick win with your marketing efforts, or a sustainable strategy on which your business can grow? We hear of social media posts that go viral or online Ad campaigns that rocket a web page up the listings, and we want those results. However, these rare successes are often short-lived. To […]

A strong marketing strategy is essential for any business’ success. You may produce amazing products or deliver the best services, but if few potential customers have heard of you, your sales potential will be limited. In this article, we explore how our marketing services helped two very different businesses to realise success… What Makes a […]