Both strategies offer unique advantages, and a harmonious blend can create a powerful and sustainable marketing approach. Striking this balance ensures not only immediate success but also lays the foundation for enduring brand strength and customer loyalty in the long run… Long Term Brand Building v Short Term Tactics In the dynamic landscape of business […]

Unleashing the power of blogging can be a game-changer for small to medium-sized businesses, especially if you’re not investing in paid search or paid advertising. It’s a very simple way to consistently add fresh, unique and relevant content to your website and help your company rank on search engines… Blogging for Business In the ever-evolving […]

Understanding the role of marketing within your business is crucial for long-term growth. It is more than just an add-on, it’s an essential part of your overall business strategy. By aligning your marketing efforts with your business goals, and knowing your target audience, you can confidently navigate the ever-changing marketing landscape and propel your small […]

The equality act makes it illegal to discriminate against various groups, including people living with disabilities. The Equality Act also states that websites must be accessible to all users. But what does that mean for businesses and organisations in the UK and what legislation should you be adhering to? What is the legal requirement for […]

Small businesses can develop very successful marketing strategies that will help them grow their business. Here we outline some of the differences between small business marketing and corporate marketing strategies to help you consider and identify what will be most effective for your small business… Small Business Marketing The simple answer is yes, small business […]

Have you come across the term ‘marketing funnel’ and wondered what it means? The simple answer is that it’s a way to visualise the customer journey. It’s the various stages from awareness of your brand, through to making a purchase, signing up for something or making a booking. Here we take you through the phases […]

Artificial Intelligence is not a new concept, yet it is now widely available as a means of streamlining many marketing activities. In this article, we outline some of the ways that AI is transforming marketing, along with a few considerations before you put your brand in the hands of AI… Marketing AI Artificial Intelligence (AI) […]

‘Work smarter not harder’ is a phrase that we endorse at Alison Page Marketing. If there is an effective way to boost productivity and performance, without detrimental effects, we are on board! In this article, we share how automation can help you extend your reach and enhance customer relations. Equally, we want to highlight where […]

Market research is all about understanding the positioning of your products and services to ensure they best meet the needs of your target customer. Business owners typically undertake considerable market research before launching their company, but is this enough? In this article, we share why ongoing market research is necessary. When Did Your Company Last […]

Touchpoints in marketing are simply any interaction between a brand and the customer. The challenge for business is that people rarely buy on impulse, and therefore one touchpoint is not enough to convince them to make a purchase. Not only that, but we are exposed to thousands of messages every day. So, how many touchpoints […]