Do you know the difference between your Push and your Pull? Pull Marketing is the terminology that we use to differentiate social media from the more traditional forms of marketing which tend to have a ‘broadcast’ style. Examples of  ‘push’ marketing include advertising, leaflet dropping, cold calling etc.  One is literally ‘pushing’ a message out there.  […]

How do I stay positive as a business owner? Focus on your Strengths Running your own business is hard work and the amount of time, energy and sheer perseverance should not be underestimated.  It can also be quite a lonely and isolated existence, so don’t just focus on what went wrong.  Learn yes, but focus on your […]

What advice can you give me to survive my first year as a business owner? Do what you say when you say you’re going to do it! In an age where recommendations and referrals are key and time is of the essence, developing a reputation for reliability and consistency can often put you ahead of […]

One of my thoughts behind starting a blog was the ability to offer added value, not only to my clients, but the small business world in general, with the odd helpful hint and tip. These hints and tips will form no particular order, but will be based on my own thoughts on current topics, learnings […]

My First Blog by Alison Page Wow, how exciting is this! Not sure if I feel like an intrepid explorer taking my first tentative steps into the great world of the unknown or an actress receiving a BAFTA complete with quivering voice and smudged mascara! Either way, first of all some thanks… to my family, […]