Are you missing a piece from your Jigsaw?
Branding is at its most effective when it encompasses not only the name, logo, colour and slogan but also the entire ethos of the business, from product values to consistency of service, whilst capturing the attention of its target market and personality of its employees. Without the complete jigsaw, you have little more than a trademark.
A small business would be better served by concentrating on the quality and consistency of service and communication to raise awareness and gain recognition, with a view to building reputation by recommendation, rather than worrying about the colour of their logo. Remember, people buy from people!
Read my other helpful hints and tips for the small business owner or click here to view more tips for creating your business name and brand at Project Campfire.