Small Business Tips
Useful series of tips for small businesses.
-
The Integrated Communications Plan
Read more: The Integrated Communications PlanAn integrated communications plan is more than just utilising a common strapline across your adverts, using a single colour palette or force-fitting messages from one medium…
-
Developing Your Marketing Budget
Read more: Developing Your Marketing BudgetRight now, many companies are involved in their business planning for the year ahead. What capacity have you allowed for your marketing activities next year? You’ll…
-
Case Study for Software Client
Read more: Case Study for Software ClientDownload and read our case study documenting a recent project. Throughout 2015 and the early part of 2016, Alison Page Marketing (APM) worked as part of…
-
Why is Marketing Segmentation Important
Read more: Why is Marketing Segmentation ImportantThis month we look at marketing segmentation, an oft forgotten but highly powerful subject! One of the keys to a successful marketing strategy is segmentation –…
-
Don’t Disappear off the Radar this Summer
Read more: Don’t Disappear off the Radar this SummerIt’s a myth that everyone is away during July and August! There’s still plenty of business to go round – so make sure your company stays…
-
How to Target your Audience
Read more: How to Target your AudienceWhen you’re planning your marketing activities, it’s really important to take a step back once in a while and remind yourself of your target audience and the relevance of…
-
Ten Top Tips for Planning an Event
Read more: Ten Top Tips for Planning an EventI might have mentioned once or twice that I cut my teeth on event planning and once you know the drill, the whole thing becomes much…
-
Five Ways To Clean Up Your Act Online
Read more: Five Ways To Clean Up Your Act OnlineTake a read of our ‘Five Ways to [Spring] Clean Up Your Act Online’! The joy of the internet is that you can add and change…
-
Good PR with Good Housekeeping Magazine
Read more: Good PR with Good Housekeeping MagazineI’m always delighted to get good publicity for my clients and here’s a great example! In November last year I was contacted by Good Housekeeping Magazine…
-
Thanks are so important
Read more: Thanks are so importantIf you’ve looked at our Testimonials page you’ll have seen reference to the proverb ‘the proof of the pudding is in the eating’ and below is…
-
New Year, New Marketing Plan
Read more: New Year, New Marketing PlanSo we’re a few weeks into the New Year. You’ve trawled through the backlog of emails and voicemails and caught up with all of the pressing…
-
Royal Mail Posting Dates Christmas 2015
Read more: Royal Mail Posting Dates Christmas 2015Make a note of these recommended last posting dates for guaranteed delivery before Christmas to ensure you’re not caught out this year! For other destinations, click here. Additionally,…