Brand

APM Business Tips

Helpful Hints & Tips for the Small Business Owner 7

November 29, 2010 by Alison Page 0 Comments

However you brand yourself or market your business, ensure you are consistent across all mediums and communications, online and offline.  Inconsistency can be both confusing and unsettling for your customers, which would be detrimental to your business offering. The same applies to your approach and consistency of services levels; important to any business but especially […]

APM Business Tips

Helpful Hints & Tips for the Small Business Owner 5

November 2, 2010 by Alison Page 0 Comments

Are you missing a piece from your Jigsaw? Branding is at its most effective when it encompasses not only the name, logo, colour and slogan but also the entire ethos of the business, from product values to consistency of service, whilst capturing the attention of its target market and personality of its employees. Without the […]