Marketing Budget

Right now, many companies are involved in their business planning for the year ahead. What capacity have you allowed for your marketing activities next year? You’ll need to consider both the resource and the financials… What is it for? The marketing budget is usually an estimate of projected costs to market your products or services […]

Is your blank sheet of paper – intended for either your marketing planning or your marketing activities – which, let’s face it, seemed such a good idea at the start of the New Year – still, well, a blank sheet of paper?! A blank piece of paper is seen as a great opportunity and embraced […]