Light Bulb Moment

Inbound vs Outbound Marketing

15 Interesting Facts That You Might Not Know

This is a great quote from Craig Davis, Chief Creative Officer Worldwide (J Walter Thompson – world’s 4th largest advertising agency)…

“Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising.  We need to stop interrupting what people are interested in and be what people are interested in.”

15 Interesting Facts

15 facts that you may not be aware of, or previously considered, but highly important when planning your inbound v outbound marketing strategy:

  1. The Internet has fundamentally changed the way people find, discover, share, shop and connect
  2. More than half of all US residents and more than ¾ of all US adults are online
  3. One third of US consumers spend >3 hours online every day
  4. More and more of the things we used to do offline, we now do online
  5. Marketers are shifting their budgets away from ‘interruption’ advertising
  6. 61% of marketers will invest more in earned media in 2011
  7. Only 5% of marketers will invest less in earned media in 2011
  8. B2B marketers are shifting their budgets toward inbound marketing
  9. More than half of marketers increased their inbound marketing budget in 2011
  10. The average budget spent on company blogs and social media has nearly doubled in two years
  11. Inbound marketing is a lot more cost-effective than traditional, outbound marketing
  12. Inbound marketing costs 62% less per lead than traditional, outbound marketing
  13. Inbound marketing tactics don’t just generate leads, they generate revenue
  14. 3 out of 4 inbound marketing channels cost less than any outbound channel
  15. Outbound marketing costs more.

Source: Hubspot

Alison Page

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