Unlike direct marketing activities such as direct mail or email, and PR which is free, advertising is a paid-for, non-personal form of mass communication. It is a viable method of communication for many businesses, and its strength lies in the strategy, targeted approach and the ability to communicate with a national audience or specialist segment.
The effect of advertising on sales can be difficult to measure, not least due to the introduction of the internet. However, clever tracking tools are available to help monitor enquiries and track leads.
In addition to specialist magazines and local press we also work with radio, bus backs and large format billboards.
