Marketing Strategy

A couple of years ago, augmented reality (AR) was a new technology that was a bit of a novelty. Now it is becoming part of the mainstream, and a tool that marketers should no longer ignore… What is augmented reality? This is a technology that uses headsets, screens or projectors to create images in a […]

Marketing – whether digital or traditional – is something every company needs to consider at some time. And the start of the year is a great time to resolve to make a start on that strategy to grow more awareness of your organisation and what it does. If you’ve ever considered employing the services of […]

An integrated communications plan is more than just utilising a common strapline across your adverts, using a single colour palette or force-fitting messages from one medium to another.  Real integration means communicating a consistent brand identity from one message to another and medium to medium and, more importantly, delivering consistently on that identity. As the number and different […]

This month we look at marketing segmentation, an oft forgotten but highly powerful subject! One of the keys to a successful marketing strategy is segmentation – the ability to target an offer to defined and ‘real’ segments and making that offer unique to your customers.  Segmentation is a powerful concept and has been shown to […]

Is your blank sheet of paper – intended for either your marketing planning or your marketing activities – which, let’s face it, seemed such a good idea at the start of the New Year – still, well, a blank sheet of paper?! A blank piece of paper is seen as a great opportunity and embraced […]

First of all, Happy New Year! Are you thinking you should be planning some marketing activity (or indeed strategy) for 2013, but just don’t know where to start and hence putting it off? Here’s a few simple tips to get you started and which should help the process: Identify first what you wish to achieve; for […]

How well do you know your customers? I regularly meet with small business contacts through various networking channels and continue to be surprised at the sheer number of individuals who don’t seem to know who their customers are.  Clearly they have some knowledge in terms of name and address for invoicing purposes, but quite often […]

However you brand yourself or market your business, ensure you are consistent across all mediums and communications, online and offline.  Inconsistency can be both confusing and unsettling for your customers, which would be detrimental to your business offering. The same applies to your approach and consistency of services levels; important to any business but especially […]

My First Blog by Alison Page Wow, how exciting is this! Not sure if I feel like an intrepid explorer taking my first tentative steps into the great world of the unknown or an actress receiving a BAFTA complete with quivering voice and smudged mascara! Either way, first of all some thanks… to my family, […]