Alison Page

If you’re considering utilising the services of an external marketing agency to help ensure your marketing activities are aligned with your business objectives in 2021, there are a number of things to consider. Not least because there are more than 25,000 marketing agencies in the UK. But what services do they offer and how do […]

Even the most optimistic predictions would not have foreseen the rapid change in consumer behaviours that we’ve experienced in 2020. Looking ahead, is digitalisation the best way to spend your marketing budget or is there another way to reach and engage with customers? Marketing Strategy The past year has been a period of intense change. […]

We have a good understanding of the Covid vaccine, the Christmas restrictions have been announced, and the markets are up. But what’s next on the agenda for business owners and SME’s…  What’s next on your Business Agenda? With President Trump finally conceding that the transition of office to Joe Biden must begin, and very welcome […]

This year, like no other, we have all had to adapt. To remain relevant and generate an income many small businesses and entrepreneurs have had to embrace online sales for the first time. So… you’ve told all your existing customers that they can buy from you online and you’ve directed them to your page, but […]

Identifying your USP and working on your brand positioning statement are both important factors in a marketing strategy, especially if you’re a new business, launching new products or services or are reviewing your position in the wake of Covid-19… Have you identified your USP (unique selling proposition)? Ideally, your USP is something that will be […]

The Covid-19 pandemic has had a major effect on all business sectors, but whether your business has suffered or benefited during lockdown, there are some valuable lessons to be learned that will in turn affect your marketing strategy… Learning from lockdown They say there’s always a silver lining, and while it might be hard to […]

Building trust is important for any healthy relationship, and it’s something that should be at the core of your brand and its values. Any relationship counsellor will tell you that without trust, the relationship is bound to fail. As a company, you should view your relationship with your staff and your customers in the same […]

It is one thing businesses, shops, pubs and restaurants re-opening, it’s another thing entirely persuading the mainstream population to visit them. Now is the time for your business to ‘show and tell’ and convince people that it is safe to venture out. So, as the world starts to get back to this new kind of […]

As lockdown eases and retail, business and tourism begins to reopen, we consider what your marketing and business strategy should look like. Our survive and thrive article at the start of lockdown talked about what to do then, this is a new article for right now. Marketing Strategy Post COVID As the UK slowly begins […]

Identifying your target client is hugely important for SMEs and delving deeper and really understanding what they need and what they want can make a huge difference when planning your marketing strategy. We explain the importance of creating a Client Persona… Knowing your Ideal Client To have an effective marketing strategy, you need to know […]