Advice

Content Marketing courtesy of http://www.freedigitalphotos.net/David Castillo Dominici

Maximising Your Content

July 18, 2017 by Alison Page 0 Comments

When you have a great idea and a blog post you’re pleased with, repurposing the content will help you reach as many would-be customers as possible. Marketing yourself online can be a time-consuming business. Coming up with different subjects for your blog content takes time and brain power– so you should make the most of […]

Hashtag Twitter

The Point of HashTags

February 7, 2012 by Alison Page 0 Comments

Last week I met with Rebecca Fennell at The Espresso Lounge in Tring, I should say on the recommendation of Jeremy Chapman of Roy Chapman Ltd. Anyway, Rebecca is a professional photographer and the meeting was to discuss her marketing activity.  As a result of showing me her absolutely fantastic portrait portfolios and wedding books, […]

Copyright Law

The Intricacies of Copyright Law by Sarah Staines

April 8, 2011 by Alison Page 1 Comments

The Use of Photography for Promotional Purposes It is OK to comment on the clothes worn by a celebrity (if you use a photo and it was not taken by you or someone on your behalf then you will need the photographer or publisher of the photograph’s permission to use the picture) as long as […]

Social Media Platforms

Social Media: Love it or Hate it?

March 27, 2011 by Alison Page 1 Comments

This recent tweet from Sejual Shah, EFT expert, prompted my latest blog post: “You know you’ve left mainstream media behind when you first hear Liz Taylor has passed away through Twitter”  You can find out more about Sejual via twitter @EFTSejual. Love it or hate it, social media is firmly ensconced in our lives and no longer just […]

Sejual Shah

The Power of EFT

February 11, 2011 by Alison Page 3 Comments

I was recently asked to write a testimonial for Sejual Shah, a stress resolution specialist, to include on the guest book of her website.  After doing so, I realised it would actually make quite a good blog post, so I hope you find the following either useful, informative or both! Fear of Presenting I am not embarrassed […]

APM Business Tips

Helpful Hints & Tips for the Small Business Owner 9

January 30, 2011 by Alison Page 0 Comments

How well do you know your customers? I regularly meet with small business contacts through various networking channels and continue to be surprised at the sheer number of individuals who don’t seem to know who their customers are.  Clearly they have some knowledge in terms of name and address for invoicing purposes, but quite often […]

APM Business Tips

Helpful Hints & Tips for the Small Business Owner 7

November 29, 2010 by Alison Page 0 Comments

However you brand yourself or market your business, ensure you are consistent across all mediums and communications, online and offline.  Inconsistency can be both confusing and unsettling for your customers, which would be detrimental to your business offering. The same applies to your approach and consistency of services levels; important to any business but especially […]

APM Business Tips

Helpful Hints & Tips for the Small Business Owner 6

November 14, 2010 by Alison Page 4 Comments

“My own business always bores me to death; I prefer other people’s” Much-revered Irish Poet, Novelist, Dramatist and Critic, Oscar Wilde 1854 – 1900 If there is one piece of advice I always give to a small business owner, it is to be passionate about your own business. I’m sure Mr Wilde wasn’t referring to […]

APM Business Tips

Helpful Hints & Tips for the Small Business Owner 5

November 2, 2010 by Alison Page 0 Comments

Are you missing a piece from your Jigsaw? Branding is at its most effective when it encompasses not only the name, logo, colour and slogan but also the entire ethos of the business, from product values to consistency of service, whilst capturing the attention of its target market and personality of its employees. Without the […]

APM Blog

Hello World!

September 20, 2010 by Alison Page 0 Comments

My First Blog by Alison Page Wow, how exciting is this! Not sure if I feel like an intrepid explorer taking my first tentative steps into the great world of the unknown or an actress receiving a BAFTA complete with quivering voice and smudged mascara! Either way, first of all some thanks… to my family, […]