Target Audience

How to Target your Audience

June 17, 2016 by Alison Page 0 Comments

When you’re planning your marketing activities, it’s really important to take a step back once in a while and remind yourself of your target audience and the relevance of your branding. This may seem obvious, but when was the last time you really thought about who your prospective customers or clients are? This is just as important whether […]

APM Business Tips

Helpful Hints & Tips for the Small Business Owner 5

November 2, 2010 by Alison Page 0 Comments

Are you missing a piece from your Jigsaw? Branding is at its most effective when it encompasses not only the name, logo, colour and slogan but also the entire ethos of the business, from product values to consistency of service, whilst capturing the attention of its target market and personality of its employees. Without the […]