Category Archives: Just Blogs

My personal thoughts, aspirations and inspirations.

Why content marketing is important for your business

Why content marketing is important for your business

“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” What is content marketing? Content marketing involves the sharing of content, predominantly online nowadays, from mixed mediums, such… Continue Reading

How to get your employees sharing your good news

How to get your employees sharing your good news

Learn to share – our simple guide to employee advocacy – 24/7 reliance on technology with instant answers and instant buying power has empowered your customers and, buyer empowerment therefore, has created a new age of competitive advantage. Your staff can help you tap into this. Last month, we looked at the benefits of employee advocacy – getting… Continue Reading

Case Study for Software Client

Case Study for Software Client

Download and read our case study documenting a recent project. Throughout 2015 and the early part of 2016, Alison Page Marketing (APM) worked as part of a consortium on behalf of a window and door software company called 360 Innovations, based in Canada, for services to be delivered in the UK. The project encompassed market research, production and… Continue Reading

How to Target your Audience

How to Target your Audience

When you’re planning your marketing activities, it’s really important to take a step back once in a while and remind yourself of your target audience and the relevance of your branding. This may seem obvious, but when was the last time you really thought about who your prospective customers or clients are? This is just as important whether… Continue Reading

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