Owner

However you brand yourself or market your business, ensure you are consistent across all mediums and communications, online and offline.  Inconsistency can be both confusing and unsettling for your customers, which would be detrimental to your business offering. The same applies to your approach and consistency of services levels; important to any business but especially […]

“My own business always bores me to death; I prefer other people’s” Much-revered Irish Poet, Novelist, Dramatist and Critic, Oscar Wilde 1854 – 1900 If there is one piece of advice I always give to a small business owner, it is to be passionate about your own business. I’m sure Mr Wilde wasn’t referring to […]

Are you missing a piece from your Jigsaw? Branding is at its most effective when it encompasses not only the name, logo, colour and slogan but also the entire ethos of the business, from product values to consistency of service, whilst capturing the attention of its target market and personality of its employees. Without the […]

How do I stay positive as a business owner? Focus on your Strengths Running your own business is hard work and the amount of time, energy and sheer perseverance should not be underestimated.  It can also be quite a lonely and isolated existence, so don’t just focus on what went wrong.  Learn yes, but focus on your […]

What advice can you give me to survive my first year as a business owner? Do what you say when you say you’re going to do it! In an age where recommendations and referrals are key and time is of the essence, developing a reputation for reliability and consistency can often put you ahead of […]