Many small businesses venturing into the unknown world of the internet may feel daunted but it is essential they understand the importance and benefits of software such as Google Analytics and how to use it effectively to measure online activity. Find out how in this guest blog by Distinctly Digital.
So what are the key elements for small businesses looking to use analytics to its maximum potential?
- You can track the activity of new and loyal customers on your site
Knowing how many fresh faces and loyal customers you are gaining enables you to keep a tab on online growth and improve your website or service.
- The ability to see where your traffic is coming from
Google Analytics gives you the capability to see where your traffic comes from. If you have invested time and energy into a social media campaign then you can see if its working plus you can also see how well any off-site content you have produced on a blog or website is performing. Many small businesses are using social media sites such as Facebook and Twitter to boost their online profile and with Google Analytics you can actually measure whether it is working or not.
- Analytics gives you vital data on keywords that are popular and ones you need to optimise for
Knowing which keywords you need to be ranking for and which ones are performing well is such an advantage to a small business. Keywords help put your website into its natural home on search engines so it’s crucial you know which ones are generating traffic for you.
Analytics displays your top 10 keywords but you can also access more detailed reports if you want to uncover keywords that could be fruitful to your website.
This ability to determine the best keywords gives you the opportunity to optimise for them. By adding the keyword to your on-site content you could boost your rankings and increase traffic to your site.
- Analytics gives you stats that tell you exactly how your website is performing
Analytics will also give you in-depth statistics about the overall performance of your website. Statistics like your bounce rate which measures how many people click the back button or enter another domain rather than exploring your website. The bounce rate gives a good indication of how successful a page is – the lower the percentage, the more user-friendly your website is.
Two more statistics that are worth mentioning include the ability to measure how much time people spend on your site and an exit page report which shows you which pages people are getting bored of and then leaving the site.
These statistics can help you to improve your website where it needs it most.
- The capability to measure online success through your conversion rates
The conversion rate can measure how many people subscribed to your newsletter or bought a product which can be very useful knowledge.
Knowing how many people are buying allows you to improve conversion rates and find out where you are going wrong.
Understanding the benefits of your online presence is very important for small businesses. Google Analytics is an essential tool for measuring your success online and for demonstrating what needs to be improved to ensure online growth.
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