Case Study for Software Client

Case Study for Software Client

Download and read our case study documenting a recent project. Throughout 2015 and the early part of 2016, Alison Page Marketing (APM) worked as part of a consortium on behalf of a window and door software company called 360 Innovations, based in Canada, for services to be delivered in the UK. The project encompassed market research, production and implementation of an integrated marketing plan, design and stand build.

George Edwards (CanadaUK Partners) and I have now produced a case study detailing the work involved.

The team, comprising of APM, CanadaUK Partners, KM Design, Communique Associates, Doran Design and Aiver Contracts, are all small businesses and the successful project demonstrates that working as a consortium can get one access to projects which ordinarily wouldn’t be possible.

In April 2016, we successfully launched 360 Innovations in the UK at the renowned industry FIT Show in Telford. Additionally, the stand design was a finalist in the Most Creative Shell Scheme Award – watch this video to see how the standard shell scheme was transformed into a finalist in the FIT Awards.

We have now documented our project with 360i as a case study to demonstrate the marketing elements involved in the launch for any overseas company looking to enter the UK market, which can be downloaded here.

Additional reading

You might also like to take a look at a couple of press releases featuring the project:

  • Press release introducing 360i to the UK window and door industry, consumers and press
  • Press release announcing the award and the team’s involvement in the project

If you would like to discuss your launch approach to the UK market or indeed any aspect of your marketing plan, please don’t hesitate to get in touch!

 

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